Title	HERE TO STAY
Brand	ZALANDO
Product/Service	ZALANDO
Category	A06. Use of Original Music
Entrant	ANORAK Berlin, GERMANY
Idea Creation	ANOMALY Berlin, GERMANY
Production	ANORAK Berlin, GERMANY
Post Production	METAL London, UNITED KINGDOM
Post Production 2	BLACK KITE STUDIOS LTD London, UNITED KINGDOM
Post Production 3	MERMADE SOUND GMBH Berlin, GERMANY

Name	Company	Position
Simon Owen	Anomaly	CEO & Partner
Veit Moeller	Anomaly	Executive Creative Director
Amanda Feve	Anomaly	Chief Strategy Officer
David Barton	Anomaly	Business Director
Joanna Hirst	Anomaly	Account Director
Elli Pfahler	Anomaly	Project Managers
Gabriele Gumu	Anomaly	Project Managers
Katrin Kaiser	Anomaly	Senior Producer
Clara Vincent	Anomaly	Strategy Director
Matt Bunting	Anomaly	Communications Strategy Director
Sebastian Lyman	Anomaly	Creative Director
Karin Reineke	Anomaly	Art Directors:
Blaz Verhnjak	Anomaly	Art Directors:
Manon Gicqueau	Anomaly	Jr Art Director
Omar Khairy	Anomaly	Copywriters
Lukas Rohde	Anomaly	Copywriters
Terence Neale	ANORAK Film	Director
Emilie Badenhorst	ANORAK Film	Co-Director
Christiane Dressler	ANORAK Film	Executive Producer:
Toni Jaschke	ANORAK Film	Producer
Rozanne Rocha-Gray	Romance Films	Producer
Adam Bentel	ANORAK	Cinematographer
Melodie Preel	ANORAK Film	Cinematographer (France)
Diana Olifiro	ANORAK Film	Cinematographer (UK)
Wendy Fredriksson	ANORAK	Art Director:
Sarah Meitel	ANORAK	Casting
Nohmad Casting	ANORAK	Casting
Kyra Sophie (Germany)	ANORAK	Casting
Holli Bennett (Disco Creatives) SA	ANORAK	Casting
Emma Backman	ANORAK	Editor
Wenke Kleine-Benne	Mermade Sound	Sound Designer
Ralph Rijks	Zalando SE	VP Global Marketing
Anja Weist	Zalando SE	Head of Global Marketing
Andre Lourenco	Zalando SE	Senior Global Marketing Manager
Darius Gross	Zalando SE	Lead Global Marketing Production
Paul Dombek	Zalando SE	Senior Global Marketing Production Manager
Karla Stratmann	Zalando SE	Global Marketing Production Manager
Abi Bashorun	Zalando SE	Global Marketing Production Manager
Lydia Gries	Zalando SE	Head of Creative Direction
Lena Schaefer	Zalando SE	Lead Art Director
Marco di Stefano	Zalando SE	Art Director
Natalie Wills	Zalando SE	Director Global Social Media, PR and Influencer Marketing
Alexandra Dröner	Zalando SE	Lead Global Social Media Strategy
Maja Karlsson	Zalando SE	Lead Global Consumer PR

Write a short summary of what happens in the film

Fashion has become about much more than just looks. Modern consumers increasingly expect fashion to align with what they believe in, redefining what true style really is. We wanted to foster a dialogue on core topics such as sustainability, diversity, inclusion and women’s empowerment, to encourage Europeans to wear their values on their sleeve. “Here to Stay” is a rallying cry for progress in the face of prejudice, discrimination, and closed-mindedness. Our values are not “just a phase”. And they never will be. Amid the destruction of the pandemic, a unique sense of unity has been seen. Incredible human resilience led to a resurgence of a strong community spirit and gave rise to a new/adjusted set of values. With consumers more than ever valuing and choosing brands with

Cultural / Context information for the jury

The topics of diversity, equity & inclusivity are still not accepted in all European cultures. Despite our “Here To Stay” message’s lack of acceptance in some key markets, Zalando stayed true to its values and beliefs, which led to the campaign being censored and taken off air in Poland - one of Zalando’s biggest markets - due to their strict legislation around same sex relationships.

Tell the jury about the creation of the original music track.

Our campaign centres around an exclusive track written and produced by the UK’s first openly queer rapper Mista Strange, whose inclusive lyrics spark a butterfly effect of positive action around the world. And with it, turning the notion of being gay into a defiant rallying cry in the face of prejudice and discrimination. Mista Strange composed the track exclusively for the campaign, honing in on lyrics that could not only serve to tell his story about being the UK’s first openly gay rapper - but that could inspire the world to stand up for what they believe in.