Title	FUTURE '79
Brand	MERCEDES-BENZ
Product/Service	CONCEPT EQG
Category	A04. Production Design / Art Direction
Entrant	ANORAK Berlin, GERMANY
Idea Creation	ANTONI Berlin, GERMANY
Production	ANORAK Berlin, GERMANY
Post Production	TIME BASED ARTS London, UNITED KINGDOM
Post Production 2	MERMADE SOUND GMBH Berlin, GERMANY
Post Production 3	PLAYDIS Berlin, GERMANY

Name	Company	Position
Marcell Francke	antoni garage GmbH & Co. KG	Managing Director:
Tillman Gossner	antoni garage GmbH & Co. KG	Managing Director:
Daniel Duerbeck	antoni garage GmbH & Co. KG	Managing Director:
Christina Mueller	antoni garage GmbH & Co. KG	Client Service Director:
Christian Pauli	antoni garage GmbH & Co. KG	Account Director:
Marcell Francke	antoni garage GmbH & Co. KG	Executive Creative Director:
Christian Kies	antoni garage GmbH & Co. KG	Creative Director:
Christopher Hoene	antoni garage GmbH & Co. KG	Creative Director:
Tim Grötzinger	antoni garage GmbH & Co. KG	Art Director:
David Kaufmann	antoni garage GmbH & Co. KG	Copy Writer:
Daniel Duhn	antoni garage GmbH & Co. KG	Copy Writer:
Henning Rieseweber	antoni garage GmbH & Co. KG	Agency Producer:
Christiane Dressler	ANORAK Film GmbH	Managing Director:
Christoph Petzenhauser	ANORAK Film GmbH	Executive Producer:
Toni Jaschke	ANORAK Film GmbH	Producer:
Nina Holmgren	ANORAK Film	Director:
Mauro Chiarello	ANORAK Film	Cinematographer
Robin Brown	ANORAK Film GmbH	Production Design:
Lauren Anne Groves	ANORAK Film GmbH	Wardrobe consultant:
Evheniy Popovichenko	radioactive film – Ukraine	Art-director:
WeRelease WeRelease	radioactive film – Ukraine	Styling:
Janne Vartia	ANORAK Film GmbH	Editor
Miikka Kalia	ANORAK Film GmbH	Edit Assistant:
Filip Lisowski	ANORAK Film GmbH	Edit Assistant:
Chris Aliano	Time Based Arts	POST Producer:
Stephen Grasso	Time Based Arts	VFX Supervision/Lead Flame:
Jamie Crofts	Time Based Arts	2D Flame:
Jamie Crofts	Time Based Arts	2D Flame:
Leo Weston	Time Based Arts	2D Flame:
Leandro Vazquez	Time Based Arts	2D Nuke:
Will Robbinson	Time Based Arts	2D Nuke:
Matt Shires	Time Based Arts	2D Nuke:
Ralph Briscoe	Time Based Arts	2D Nuke:
Ian Baird	Time Based Arts	CG:
Emma Malric	Time Based Arts	CG:
Sam Osborne	Time Based Arts	CG:
Teodora Retegan	Time Based Arts	CG:
Tom Robinson	Time Based Arts	GFX:
Stephan Ross	Time Based Arts	GFX:
Wenke Kleine-Benne	Mermade Sound	Sound Design:
Lewis Crossfield	Time Based ArtsLondon	Colorist:
Max Ferguson-Hook	Assistant Colorist:	Assistant Colorist:
Sharn Talbott	Time Based ArtsLondon	Assistant Colorist:
Georg von dem Bussche	PlayDis!	Music Composer:

Write a short summary of what happens in the film

To announce the making of an electrified G-Class “Future 2021” envisions the year 2021 from the perspective of the year 1979. The year the first ever G-Class saw the light of day. The film introduces the new G-class in a fantastic, futuristic setting packed with aliens, talking robots and outlandish landscapes. Together with the car we become part of a classical science-fiction narrative and travel through space and time. The adventures of the Concept EQG are whimsical, humorous and out of this world.

Cultural / Context information for the jury

The task was to bring together the history of the G-class with the futuristic ideology of its new model - a reflection of its classic design combined with newly-innovated technology. The challenge was to create a film that was rooted in 1979 whilst looking forward to the present. What better way to do that than to work with genre, nostalgia and style.