PURR & GRR

Short List
TitlePURR & GRR
BrandSKODA UK
Product/ServiceSKODA ENYAQ IV ELECTRIC CAR
Category B05. Visual Effects
Entrant FALLON LONDON, UNITED KINGDOM
Idea Creation FALLON LONDON, UNITED KINGDOM
Media Placement PHD London, UNITED KINGDOM
Production ACADEMY FILMS London, UNITED KINGDOM
Post Production FREEFOLK London, UNITED KINGDOM
Post Production 2 JUNGLE STUDIOS London, UNITED KINGDOM
Additional Company ASSEMBLY ROOMS London, UNITED KINGDOM
Additional Company 2 AIR-EDEL London, UNITED KINGDOM
Credits
Name Company Position
Chaka Sobhani Leo Burnett London Chief Creative Officer
Mark Elwood Leo Burnett London Executive Creative Director
Graham Lakeland Leo Burnett London Creative Director
Gareth Butters Leo Burnett London Creative
Phil Bosher Leo Burnett London Designer
Will Rees Leo Burnett London Designer
Olly Markeson Leo Burnett London Planner
Nishant Raj Leo Burnett London Planner
Liam Hopkins Leo Burnett London Business Lead
Larissa Miola Leo Burnett London Agency Producer
Laura Gee phd Media Planner
Frederic Planchon Academy Director
Lucy Gossage Academy Producer
Simon Cooper Academy Executive Producer
Sam Rice Edwards The Assembly Rooms Editor
Jason Watts Freefolk Post Production
Harin Harani Freefolk Post Production
Paul Harrison Freefolk Colourist
Fi Kilroe Freefolk Post Producer
Cheryl Payne Freefolk Post Producer
Ben Leeves Jungle Audio Post-Production
Luke Isom Jungle Audio Post-Production
Theo Vidgen Air Edel Composer
Tegwen Tucker Fallon London Account Team
Harry Glynn Fallon London Account Team

Write a short summary of what happens in the film

We tell the story of Purr and Grrr, two robot siblings with very different natures. One is caring with a love of nature, the other passionate and rebellious, with an eye for design. We watch them grow and struggle to find their place in the world, until that is, they discover the ŠKODA factory. Suddenly everything clicks and they discover that for the first time, their personalities perfectly combine to create something exeptional – the new, fully electric ŠKODA Enyaq.

Cultural / Context information for the jury

N/A

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

We created our two robots from scratch, developing not only how they look, but their characters, how they move and even how they sound. But because we watch them grow from baby robots to adult, we wanted them to develop as they grow, nodding to their different characters. We couldn’t just scale them up and down. Their proportions change as they grow, as a human’s might. Grrr, being the more boisterous gathers more wear and tear, even losing parts of his protective cowling. They even move differently. Purr is more considered, where as Grrr carries more attitude. And of course when we get to the factory, much of what you see of the car itself, we created in CG. All of this during lockdown, shooting remotely with a crew on set, the agency in London, and Fredric Planchon, the director, in Paris.