| Title | THE GAME |
| Brand | FORD EUROPE GMBH |
| Product/Service | FORD KUGA PLUG-IN HYBRID |
| Category |
A07. Use of Licensed / Adapted Music |
|
Entrant
|
BBDO Berlin, GERMANY
|
|
Idea Creation
|
BBDO Berlin, GERMANY
|
|
Idea Creation 2
|
BBDO Düsseldorf, GERMANY
|
|
Media Placement
|
GTB London, UNITED KINGDOM
|
|
Media Placement 2
|
MINDSHARE London, UNITED KINGDOM
|
|
PR
|
HILL+KNOWLTON London, UNITED KINGDOM
|
|
Production
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
|
Additional Company
|
BBDO Düsseldorf, GERMANY
|
Credits
| Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Rod Henriques |
BBDO Düsseldorf GmbH |
Creative Director |
| Jeannette Bohné |
BBDO Berlin GmbH |
Creative Director |
| Vlad Tarziu |
BBDO Berlin GmbH |
Art Director |
| Adel Abouelfetouh |
BBDO Berlin GmbH |
Copywriter |
| Sylvia Pelzer |
BBDO Berlin GmbH |
Client Service Director |
| Benjamin Pleissner |
BBDO Düsseldorf GmbH |
Head of Strategic Planning |
| Alexander Geier |
BBDO Berlin GmbH |
Agency Producer |
| Juliane Ellrich |
Zauberberg Productions GmbH |
Executive Producer Film Production |
| - - |
Zauberberg Productions GmbH |
Post-Production Company |
| Nina Roppert |
Zauberberg Productions GmbH |
Producer Post-Production |
| Costas Ferris (Aphrodite’s Child) |
- |
Composer/Writer |
| Evangelios Papathanassiou (Aphrodite’s Child) |
- |
Composer/Writer |
| - - |
Kraatz Studios GmbH |
Audio Production House |
| Stefan Kraatz |
Kraatz Studios GmbH |
Sound Engineer |
| Maurice Krämer |
- |
Producer Audio Production |
| Daniel Warwick |
c/o Zauberberg Productions GmbH |
Director |
| Ekkehart Pollack |
c/o Zauberberg Productions GmbH |
Director Of Photography |
| Alexander Jurkat |
bEpic |
Editor |
| Oliver Stumpf |
- |
Editor |
| - - |
bEpic |
Visual Effects / Animation |
| Sophie Frazer |
- |
Styling |
| Hermann Lampen |
- |
Set Design |
Write a short summary of what happens in the film
The film features the car in a futuristic setting where our main character enters a café and slips on a VR headset which catapults him into a recharging futuristic game. He selects the Kuga model of his choice and cruises through a city where the boundaries between reality and virtuality merge seamlessly.
Cultural / Context information for the jury
The story is divided in 3 different game levels that represents the three different levels of electricity the new Ford Kuga can be purchased. From MHEV to fully electric.
Tell the jury about the choice of music track.
Since the whole film is based on an unusual experience of being recharged while you drive a car through the various levels via virtual reality world, we chose the song "The Four Horsemen" from the psychedelic rock band Aphrodite’s Child to add an extra layer of surrealism to the story.