| Title | VW PORTALS |
| Brand | VOLKSWAGEN |
| Product/Service | VOLKSWAGEN CALIFORNIA |
| Category |
B03. Sound Design |
|
Entrant
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TWENTY Copenhagen, DENMARK
|
|
Idea Creation
|
TWENTY Copenhagen, DENMARK
|
|
Media Placement
|
OMD DENMARK Copenhagen, DENMARK
|
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Production
|
TWENTY Copenhagen, DENMARK
|
Credits
| Thomas Bjerg |
Twenty |
Client Manager |
| Sebastian Bonde |
Twenty |
Producer |
| Lea Brisell |
Twenty |
Art Director |
| Farah Dib |
Twenty |
Creative Director |
| Farah Dib |
Twenty |
Copywriter |
| August Rein |
Twenty |
Producer |
| Toke Blicher Møller |
TBM Studio |
Director |
| Mads Junker |
Freelance |
DOP |
| Adam Ullstrøm |
Freelance |
1st AC |
| Casper Dufour |
Freelance |
Drone |
| Nis Nørgaard |
Thirty Sounds Good |
Sound Designer |
| Thorval Naur |
Freelance |
Music Composer |
| Jakob Linnemann Lange |
Freelance |
VFX/CGI artist |
| Nurali Kushkov |
Cameo |
Colorgrading |
Write a short summary of what happens in the film
'The Whole World at Your Doorstep' is a brave conceptualisation of the freedom VW California and our service gave back to the Danes - the feeling of waking up in new, magical locations every day. Through dream-like sound design, optical illusions and 'portals' representing the car leading into unexpected worlds, we brought to life the limitless opportunities of VW California.
In the film, we see a woman wake up in her bedroom and step straight out onto a magical colza field where a wild horse is majestically grazing. She spots a 'portal' in the horizon – a door leading into a different world. A trick of the eye leads us to for a moment believe she's floating, before we realise it's her reflection. She steps through another portal, into a mystical forest where she disappears behind trees and exits out through a final portal representing the doors of VW California.
Cultural / Context information for the jury
Since its iconic rise to fame in the '60s, Volkswagen California has been the most liberating way to travel - no destination, only adventure on the horizon.
But in 2013, Denmark, like most of Europe, restricted overnight stops to official camping sites. Bringing freedom back, we launched a nationwide initiative in partnership with landowners, returning the land back to the community with unique, bookable overnight stays all over the country. For the first time in almost ten years, drivers could again wake up to dramatic cliffs and go to sleep by private lakes.
Tell the jury about the elements of sound design.
VW California opens up to a new way of travelling with ultimate freedom and experiences beyond our imagination. When the sun sets and the birds go to sleep, the world outside your bedroom transforms. As nature and dream world collides, we find ourselves experiencing the world in a completely new way.
The sound design was a critical part of creating this feeling. There's clear dissonance between what we see, and what we hear, contributes to the overall perception of blurring the lines between what's real, and what's not. From seemingly misplaced drone sounds, to ominous scissors and dream like underwater sounds, the different worlds creak and bend and draw us in, in subtly seductive ways enticing us to embrace the freedom of travel with no limitations beyond our imagination.