Title	WE ALL MOVE
Brand	LEVI'S
Product/Service	LEVI'S
Category	A07. Use of Licensed / Adapted Music
Entrant	NEW LAND Copenhagen, DENMARK
Idea Creation	SPRING MARKETING CONSULTING LLP Bangalore, INDIA
Production	NEW LAND Copenhagen, DENMARK

Name	Company	Position
Nadia Marquard Otzen	new-land	Director
Tim Lorentzén	new-land	Director Of Photography
Jacob Schulsinger	N/A	Editor
Thor Brammer Jacobsen	new-land	Executive Producer
Sara Samsøe	new-land	Executive Producer
Nicke Cantarelli	N/A	Colourist
Ajay Ramaswamy	Spring Marketing Consulting	Creative Director
Khalil Bachooali	Offroad Film	Executive Producer
Manjula Dasgupta	Offroad Film	Producer
Kristoffer Sonne	N/A	Composer
Rune Klausen	Supersonic	Sound Designer
Sara Jordan	N/A	Choreographer
Yash Dabi	Spring Marketing Consulting LPP	Portofolio Assosciate
Rohan Talati	Spring Marketing Consulting LPP	Portofolio Partner

Write a short summary of what happens in the film

“Join the movement” refers to the growing empowerment of women in India; women who dare to break the norms and be authentically themselves. The film aims to inspire women to stay true to themselves, and for women to inspire other women, fostering a sense of sisterhood and belonging. As Deepika Padukone, the central character of the film, put it: “A big success for me is knowing that my accomplishments make it possible for others to do it as well.” With a full-female cast, we wanted to show that beauty comes through embracing each other's true self, as well as their own.

Cultural / Context information for the jury

There are no specific references to culture, but the film itself does play with the portrayal of the modern woman in India. That being said, the film aims to be universally interpreted as a female empowerment fashion film.

Tell the jury about the choice of music track.

The music track was essential to be upbeat, full of energy, and authentic to the Indian culture in a progressive way.