BE YOURSELF AND MORE

TitleBE YOURSELF AND MORE
BrandH&M
Product/ServiceH&M
Category A03. Casting
Entrant NEW LAND Stockholm, SWEDEN
Idea Creation STRANGE CARGO FILM Stockholm, SWEDEN
Production NEW LAND Stockholm, SWEDEN
Credits
Name Company Position
Natanael Ericsson new-land Director
Caroline Sandberg new-land Producer
Therese Engberg new-land Executive Producer
Tim Lorentzén N/A Cinematographer
Sofia Björkman new-land Producer
Charlotte Hurtig new-land Production Manager
Louise Scheja new-land Production Coordinator
Adam Singodia N/A 2nd Unit DoP
Trine Pillay new-land Executive Producer
Anna Granditsky Strange Cargo Film Agency Producer
Tee Lapan Strange Cargo Film Casting Coordinator
Tobias Reiner N/A 1st AD
Helen Fröling N/A Line Producer
Simon Ponten AoA Editor
Gustav Karlström Ohlogy Music Composer
Oskar Larsson TINT Colourist

Write a short summary of what happens in the film

"Be Yourself And More" for H&M encourages people to celebrate diversity in all its forms. The film focuses on the utility of fashion in examining self-expression regardless of gender, race, age, or sexuality.

Cultural / Context information for the jury

The film is set in a world with a progressive view on gender, sexuality, race, and age, in a world that celebrates equality and strives to understand and appreciate our differences.

Tell the jury about the casting process.

In order to encourage accepting and appreciating people with different backgrounds and cultural environments, the casting process was extremely significant. There was particular emphasis on showing a diverse cast, but one that reflected the authentic world we live in.