Title	FAMILY DIARY
Brand	WHATSAPP INC.
Product/Service	WHATSAPP
Category	B01. Editing
Entrant	BBDO Berlin, GERMANY
Idea Creation	BBDO Berlin, GERMANY
Idea Creation 2	ALMAPBBDO São Paulo, BRAZIL
Production	ANORAK Berlin, GERMANY

Name	Company	Position
Till Diestel	BBDO Group Germany GmbH	Chief Creative Officer
Luiz Sanches	AlmapBBDO	Chief Creative Officer
Josy Paul	BBDO India	Global Creative Lead
Wolfgang Warzilek	BBDO Berlin GmbH	Creative Director
Erick Barrios Hernández	BBDO Berlin GmbH	Creative Director
Pedro Corbett	AlmapBBDO	Creative Director / Copywriter
Deepanjali Singh	BBDO Berlin GmbH	Art Director
Erin Conboy	BBDO Berlin GmbH	Art Director
André Vervloet (Firulo)	AlmapBBDO	Art Director
Florestan Roesemann	BBDO Berlin GmbH	Copywriter
Dara Luise Kleyer	BBDO Berlin GmbH	Copywriter
Bruno Bizuti	AlmapBBDO	Copywriter
Mark Andree	BBDO Berlin GmbH	Managing Director
Kadia Sow	BBDO Berlin GmbH	Senior Account Manager
Alexander Geier	BBDO Berlin GmbH	Agency Producer
Catherine Baikousis	ANORAK Film GmbH	Executive Producer
Yan Schönefeld	ANORAK Film GmbH	Producer
- -	Strangelove Studio 8	Post-Production Company
Bevil Schwartz	Strangelove Studio 8	Producer Post-Production
Caribou -	-	Music/Composer
Calle Budee Ross	-	Sound Design
- -	Ponytail Sound AB	Audio Production House
Joanna Nordahl	-	Director
Tim Lorentzén	-	Director Of Photography
Emma Backmann	-	Editor
Michelle Leigh Collins	-	Make-up Artist
Neil McClean	-	Styling
Irma van Heerden	-	Setting
- -	Kayos Casting	Casting
- -	Gray's Casting	Casting
Vivian Odior	WhatsApp Inc.	Global Head of Integrated Marketing
Bosco Zubiaga Delclaux	WhatsApp Inc.	Brand Marketing Lead
Maz Sharafi	WhatsApp Inc.	Director, Marketing
Eric Rottenberg	WhatsApp Inc.	Creative Producer
Vispi Bhopti	WhatsApp Inc.	Product Communications Manager
Summer Schiavo	WhatsApp Inc.	Marketing Researcher
Felipe Chaves	-	Communications Planning Manager
Amanda Godspeed	Creative X	Managing Director
Rodrigo Moran	Creative X	Head of Creative
Lucas Heck	Creative X	Global Creative Director
André Felix	Creative X	Global Creative Director
Belén Marquez	Creative X	Global ACD/ Art Director
Soham Chatterjee	Creative X	Global ACD/ Writer
Devin Baker	Creative X	Global Art Director
Chad Emerson	Creative X	Executive Producer
Julian Katz	Creative X	Production Strategist

Write a short summary of what happens in the film

On New Year’s Eve, the protagonist relives all the highs and lows of her special 2020 by scrolling through her WhatsApp family chat, as if it were a diary. We see her being pregnant in the midst of a pandemic, her little siblings going through the emotional struggles of being so isolated from the world, her father trying keep the family together while feeling so helpless watching them suffer and of course her old grandmother having to be alone through all of it with WhatsApp as the only gateway to her family. Despite the hardship and frustration, the protagonist though also remembers the support and closeness of her family. She realizes that even in a really tough year like this, where we had to stay apart from the people we love the most, it’s the bond we shared that got us through.

Cultural / Context information for the jury

The year 2020 was drawing to a close and most people had not even been able to process all that had happened to them this year. A completely new life situation, fear of the unknown, grief, new insights, but also a strong sense of community shaped this year like no other. In the process, WhatsApp wrote bittersweet record figures as far as digital message exchange was concerned. For this reason, WhatsApp wanted to wish the world a happy, hopefully better, New Year and at the same time remind us how important connection between loved ones is in such times.

Tell the jury anything relevant about the edit. Do not name the editor.

The scrolling is the core editing element of the film. It transitions between chat and memories seamlessly and shows the product in a very unobtrusive way. Chat conversations, voice messages, and video calls enhance the emotional roller coaster of the year-in-review, edited in way that they blur the lines between phone screens and reality.