Title	APARTMENTS WITHOUT ADVENTURES
Brand	SAMOLET GROUP
Product/Service	APARTMENTS BY SAMOLET
Category	A05. Cinematography
Entrant	SAMOLET GROUP Moscow, RUSSIA
Idea Creation	THE CLIENTS LLC Moscow, RUSSIA
Production	STEREOTACTIC Moscow, RUSSIA

Name	Company	Position
Alex Bozhko	The Clients	creative direction
Ivan Dergachev	The Clients	creative direction
Albert Safin	The Clients	idea, art direction, production supervising
Ksenia Lazareva	The Clients	idea, copywriting, production supervising
Maria Chechelova	The Clients	accounting, project management
Daria Batamirova	The Clients	creative strategy

Write a short summary of what happens in the film

It's a story of a couple scared by social media posts about the experience of buying an apartment. They imagine themselves as characters of a surreal adventure, until they realise that there's an ordinary and even boring way to buy an apartment – online at samolet.ru

Cultural / Context information for the jury

Google "buy new apartment" in Russia and you'll find a lot of horror stories amplified by social media about every aspect of getting an apartment going horribly wrong. Samolet Development has a proven track record of building in time, with decent quality, and also a plethora of online services that make the buying experience much smoother.

Tell the jury anything relevant about the cinematography.

This is a series of meticulously crafted TV spots edited into one longer OLV spot. We retold the real stories from social media (about parking lots instead of parks, floors with waves, managers who don't ever call back) in an almost theatrical, surreal manner. We used handcrafted decorations and shot on 35mm film to avoid boring CG-heavy look and make the story feel like a fairytale, almost "Buyers in Wonderland".