Title	TIME TO NOT WASTE TIME
Brand	SAMOLET GROUP
Product/Service	PRE-FURNISHED APARTMENTS BY SAMOLET
Category	A05. Cinematography
Entrant	SAMOLET GROUP Moscow, RUSSIA
Idea Creation	THE CLIENTS LLC Moscow, RUSSIA
Production	STEREOTACTIC Moscow, RUSSIA

Name	Company	Position
Alex Bozhko	The Clients	creative direction, idea
Ivan Dergachev	The Clients	creative direction
Albert Safin	The Clients	art direction, production supervising
Ksenia Lazareva	The Clients	voice over text, supervising SFX and music
Maria Chechelova	The Clients	accounting, project management

Write a short summary of what happens in the film

This metaphorical and surreal film tells the story of a couple through a single wardrobe — pre-furnished apartments mean that you can spend time not building, but actually having a life.

Cultural / Context information for the jury

There are a lot of memes about couples breaking up when choosing furniture in Ikea. We've turned a simple brief about pre-made furniture into a human story of building relationships, rather than wardrobes.

Tell the jury anything relevant about the cinematography.

To tell this simple story we've created a complicated hand-crafted decoration consisting of a few sets: an empty abstract room with furniture pieces descending on the ropes, a lake and a restaurant that feel like they're inside a wardrobe, and a final living room with furniture pieces setting on their places. This surreal TV/OLV spot was edited to look like one single flight through the world of the wardrobe — all without use of CG.