MERCEDES-BENZ & THE WIND

TitleMERCEDES-BENZ & THE WIND
BrandMERCEDES-BENZ
Product/ServiceMERCEDES-BENZ
Category A01. Direction
Entrant PUBLICIS Brussels, BELGIUM
Idea Creation PUBLICIS Brussels, BELGIUM
Idea Creation 2 PUBLICIS EMIL Berlin, GERMANY
Media Placement MERMADE SOUND GMBH Berlin, GERMANY
Production PUBLICIS Brussels, BELGIUM
Production 2 PUBLICIS EMIL Berlin, GERMANY
Production 3 MJZ London, UNITED KINGDOM
Production 4 MPC LONDON, UNITED KINGDOM
Post Production MJZ London, UNITED KINGDOM
Post Production 2 MPC LONDON, UNITED KINGDOM
Post Production 3 THE MILL London, UNITED KINGDOM
Post Production 4 SIZZER B.V. Amsterdam, GERMANY
Credits
Name Company Position
Bruno Bertelli Publicis Emil Global Global Chief Creative Officer
Andy Daley Publicis Emil Global Global Executive Creative Director
Mischa Schreuder Publicis Emil Benelux Creative Director
Cristiana Boccassini Publicis Emil Italy Chief Creative Officer
Marc Van Buggenhout Publicis Emil Benelux Head Producer
Francesca Zazzera Publicis Emil Italy Head of Production
Fabrizio Squeo Publicis Emil Italy Editor
Elodie Straub Publicis Emil Global Account Director, Global Content, Experience and Comms
Davy Caluwaerts Publicis Emil Benelux & Nordics Market Acceleration Lead
Axelle Gontier Publicis Emil Benelux Account Director
Frederic Haesendonck Publicis Emil Benelux Account Manager
Florian Bleher Bleher Mercedes-Benz Marketing Communications Mercedes-Benz Cars
Stefan Brommer Mercedes-Benz Marketing Communications Mercedes-Benz Cars
Nicolai Fuglsig MJZ LT UK Director
Tim Wild MJZ LT UK Executive Producer
Phedon Papamichael MJZ LT UK DoP
Jean Clement Souret MPC - London Colourist
Nitzan Hoffmann Sizzer Amsterdam/Berlin Music Supervisor

Write a short summary of what happens in the film

Since inventing the car in 1886, Mercedes-Benz has been fighting the wind to improve the aerodynamics and efficiency of its cars. The switch to green electricity in its production facilities means that power struggle is transforming into a positive partnership. In celebration of this, the film pays mesmerizingly beautiful homage to this incredible force of nature, culminating in a real-life installation featuring one of Europe’s largest wind turbines (120m x 70m) transforming into the unmistakable three-pointed star logo on an epic scale. A bespoke and haunting rework of The Beatles’ anthemic Come Together adds growing tension and meaningful resolve as the film and its message builds to an inconaclastic crescendo.

Tell the jury anything relevant about the direction. Do not name the director.

The film was not intended as just an homage to wind, it was to encompass wonder and magnificence as it builds from the calmest breath to the gust of a 120-meter wind turbine. The director’s aim was for the filmmaking to take on the same philosophy of technical excellence and aesthetic prowess so that every shot had photographic awe while being on point with the bigger message. The intention was to combine a heightened cinematic look with epic scale, to look for poetry down the lens, and frame with composed control even if the hero element – wind – was temperamental. The film look was to be absolutely elevated in its photographic sensibility and lighting. Every frame to feel alive, organic and bursting with symbolic meaning.