Title | MERCEDES-BENZ & THE WIND |
Brand | MERCEDES-BENZ |
Product/Service | MERCEDES-BENZ |
Category |
A07. Use of Licensed / Adapted Music |
Entrant
|
PUBLICIS Brussels, BELGIUM
|
Idea Creation
|
PUBLICIS Brussels, BELGIUM
|
Idea Creation 2
|
PUBLICIS EMIL Berlin, GERMANY
|
Media Placement
|
MERMADE SOUND GMBH Berlin, GERMANY
|
Production
|
PUBLICIS Brussels, BELGIUM
|
Production 2
|
PUBLICIS EMIL Berlin, GERMANY
|
Production 3
|
MJZ London, UNITED KINGDOM
|
Production 4
|
MPC LONDON, UNITED KINGDOM
|
Post Production
|
MJZ London, UNITED KINGDOM
|
Post Production 2
|
MPC LONDON, UNITED KINGDOM
|
Post Production 3
|
THE MILL London, UNITED KINGDOM
|
Post Production 4
|
SIZZER B.V. Amsterdam, GERMANY
|
Credits
Bruno Bertelli |
Publicis Emil Global |
Global Chief Creative Officer |
Andy Daley |
Publicis Emil Global |
Global Executive Creative Director |
Mischa Schreuder |
Publicis Emil Benelux |
Creative Director |
Cristiana Boccassini |
Publicis Emil Italy |
Chief Creative Officer |
Marc Van Buggenhout |
Publicis Emil Benelux |
Head Producer |
Francesca Zazzera |
Publicis Emil Italy |
Head of Production |
Fabrizio Squeo |
Publicis Emil Italy |
Editor |
Elodie Straub |
Publicis Emil Global |
Account Director, Global Content, Experience and Comms |
Davy Caluwaerts |
Publicis Emil Benelux & Nordics |
Market Acceleration Lead |
Axelle Gontier |
Publicis Emil Benelux |
Account Director |
Frederic Haesendonck |
Publicis Emil Benelux |
Account Manager |
Florian Bleher Bleher |
Mercedes-Benz |
Marketing Communications Mercedes-Benz Cars |
Stefan Brommer |
Mercedes-Benz |
Marketing Communications Mercedes-Benz Cars |
Nicolai Fuglsig |
MJZ LT UK |
Director |
Tim Wild |
MJZ LT UK |
Executive Producer |
Phedon Papamichael |
MJZ LT UK |
DoP |
Jean Clement Souret |
MPC - London |
Colourist |
Nitzan Hoffmann |
Sizzer Amsterdam/Berlin |
Music Supervisor |
Write a short summary of what happens in the film
Since inventing the car in 1886, Mercedes-Benz has been fighting the wind to improve the aerodynamics and efficiency of its cars. The switch to green electricity in its production facilities means that power struggle is transforming into a positive partnership. In celebration of this, the film pays mesmerizingly beautiful homage to this incredible force of nature, culminating in a real-life installation featuring one of Europe’s largest wind turbines (120m x 70m) transforming into the unmistakable three-pointed star logo on an epic scale. A bespoke and haunting rework of The Beatles’ anthemic Come Together adds growing tension and meaningful resolve as the film and its message builds to an inconaclastic crescendo.
Tell the jury about the choice of music track.
With the omission of a voiceover, the right choice of music track was vital to the tension-building, message, and iconoclastic resolve of this film. As the lyrics, tempo, and mood would have to work seamlessly with the picture to mesmerize the viewer, a bespoke recording was the only way. With the aim of delivering an iconic film, we chose an iconic track that fitted our message of Mercedes-Benz joining forces with the wind perfectly: The Beatles’ Come Together. Completely re-worked in a minor key by US artist Lauren O’Connell, this haunting anthem builds like a coming storm to its powerful crescendo and adds immeasurably to the power and draw of the visuals.