Title	THE NIGHT IS YOUNG
Brand	HEINEKEN
Product/Service	THE NIGHT IS YOUNG
Category	A03. Casting
Entrant	PUBLICIS ITALY Milan, ITALY
Idea Creation	PUBLICIS ITALY Milan, ITALY
Production	GOOD PEOPLE FILMS Cairo, EGYPT
Post Production	PRODIGIOUS ITALY Milan, ITALY
Additional Company	SIZZER B.V. Amsterdam, GERMANY

Name	Company	Position
Bruno Bertelli	Publicis Italy	Global CCO Publicis WW
Cristiana Boccassini	Publicis Italy	Chief Creative Officer Publicis Italy
Mihnea Gheorghiu	Publicis Italy	Global Executive Creative Director
Milos Obradovic	Publicis Italy	Global Executive Creative Director
Andrey Tyukavkin	Publicis Italy	Global Executive Creative Director
Eoin Sherry	Publicis Italy	Global Creative Director
Marie Poumeyrol	Publicis Italy	Art Director Supervisor
Alex Eftimie	Publicis Italy	Senior Art Director
Ruxandra Drilea	Publicis Italy	Senior Copywriter
Joao Araujo	Publicis Italy	Art Director Supervisor
Luca Villa	Publicis Italy	Art Director
Daniel Vargas Gomez	Publicis Italy	Global Strategy Director
James Moore	Publicis Italy	Global Strategy Director
Francesca Zazzera	Publicis Italy	Head TV Production
Beatrice Pepe	Publicis Italy	Producer
Eleni Charakleia	Le Pub Amsterdam	General Manager Le Pub Amsterdam and Global Client Service Director
Ilaria Castiglioni	Publicis Italy	Group Account Director
Marta Wereszczynska	Publicis Italy	Account Manager
Carola Bracci	Publicis Italy	Senior Social Media Manager
Ali Ali	Good People	Director & Photographer
Sarah Touma	Good People	Producer
Fabrizio Squeo	Good People	Editor
Claudio Roveda	Good People	Social Assets Editor
Delia Chiriaco	Prodigious	Photo editing
Marco Astegiano	Prodigious	Photo editing

Write a short summary of what happens in the film

The film ‘The Night Is Young’ portrays people going out to clubs, before revealing that they are actually seniors, the vaccinated ones that can actually travel around and party again. The seniors are living their best night dancing, flirting, drinking Heinekens and partying until sunrise. Celebrating the old and carefree, the film encourages Millennials and Gen Z to get vaccinated too, and not miss out on the summer fun with the tagline “The night belongs to the vaccinated”

Cultural / Context information for the jury

When vaccination became available worldwide no brand dared to take a stand for vaccination, in fear of anti vaxxers boycotting the brand. But Heineken did. Heineken has always been about socializing, so the return of social life marked an important moment for the brand to communicate and have a point of view. Especially as a study by Morning Consult, 2021 showed that around 1 in 4 GenZs and Millennials declared they didn’t want to get vaccinated that summer. This meant that only the vaccinated elderly had the right to go out in the summer. Heineken encouraged vaccinations because they’re the fastest way for everyone to enjoy a socially packed summer, especially young people. International news outlets positively covered the campaign, praising the brand. The Australian, South African and Dutch governments have written letters of appraisal for the campaign. Pro-vaxxers took over the #boycottHeineken, defending it for its stance on vaccination.

Tell the jury about the casting process.

We looked at vaccinated seniors who couldn’t wait for the world to be open to have fun again. The cast wasn’t instructed on what to do or how to dance, making their joy authentic and their dance moves impossible to copy. The international cast ended up representing the different markets where the vaccination process already took place.