TAKE CARE

TitleTAKE CARE
BrandDOC MORRIS
Product/ServiceDOG MORRIS
Category A01. Direction
Entrant SUNE SORENSEN Los Angeles, USA
Idea Creation DOC MORRIS Herleen, THE NETHERLANDS
Media Placement DOC MORRIS Herleen, THE NETHERLANDS
PR SUNE SORENSEN Los Angeles, USA
PR 2 DOC MORRIS Herleen, THE NETHERLANDS
Production MARKENFILM Hamburg, GERMANY
Post Production MARKENFILM Hamburg, GERMANY
Credits
Name Company Position
Sune Sorensen AgentZoo - Markenfilm (Hamburg) - Hey Baby (Los Angeles) - Bandits (Paris) - Hunky Dory (London) Director
Marc Strass Markenfilm Executive Producer
Franz Lustig Cosmic Talents Cinematographer
Frank Müller Doc Morris Chief Marketing Officer
Gil Pfitzmann Doc Morris Director of Marketing
Hannah Polczyk Doc Morris Head of Brand & Content
Ditte Birk Ditte Birk PR International PR Manager
Thom Hammond Hammond Cox Casting Ltd Casting Director / MP
Michael Cox Hammond Cox Casting Ltd Casting Director / MP
Kärt Väinola Agency Icon Casting Director (Service)
Kairit Krass Agency Icon Casting Director (Service)
Niko Mihailsin Münchhausen Productions Executive Producer / MP (Service)
André Gelhaar Markenfilm Editor
Simon Heeger 2WEI Music GmbH Composer
Nathan Padgett 2WEI Music GmbH Composer
Christian Vorländer 2WEI Music GmbH Composer
Carl Welch Hammond Cox Casting Ltd Protagonist
Evelin Võigemast Agency Icon Daughter
Aurora Laaksonen Agency Icon Granddaughter
Alan Finlay Markenfilm 1st Assistant Director
Tim Freudenthal Markenfilm Associate Producer
Philipp Orgassa Arri Media GmbH Colorist
Getter Vahar Münchhausen Productions Art Director

Write a short summary of what happens in the film

An elderly solitary man embarks on a self-motivational journey as he ventures out to his shed, day in day out, to kick off a strenuous workout routine with an old kettlebell. There seems to be no clear sense of purpose except for perhaps the vague notion that he could rekindle his youth or accomplish something for himself - a late-life-crisis maybe? So we think...

Cultural / Context information for the jury

During the height of covid most families and homes had experienced extended periods of separation - not least those particularly vulnerable to the virus (such as the elderly). Many were likely to spend the Christmas holidays alone and many were struggling with health concerns, not having any real option to feel safe - including pharmaceutical and medical attention. In this context, online pharmacies (such as Doc Morris) became more valuable than ever before - moving away from convenience and into necessity - bridging the gap between families. On Doc Morris' markets, e.g. Germany, there was a significant lack of client trust in using online pharmacies and this campaign aimed to ensure an increased brand awareness with segments that would stand to gain particularly from online health services during the difficulties related to the pandemic, by highlighting the benefits from good health.

Tell the jury anything relevant about the direction. Do not name the director.

The director pushed the framework from a conceptually strong idea to a genuinely powerful story. Redefining the hero's journey and pushing the actors to perform outstanding, complex and tremendously substantial and authentic performances. Staging the storytelling so delicately that it resonated with audiences all over the world. The director's involvement throughout pre- to post production was outstanding in every detail, from the balance of the story to the edit, composition, sound design, and cinematography. His vision was extremely clear and the result equally so.