FAST & FURRY

TitleFAST & FURRY
BrandCOOP PRIX
Product/ServiceGROCERY STORE
Category B04. Animation
Entrant ANTI Oslo, NORWAY
Idea Creation ANTI Oslo, NORWAY
Production EINAR FILM & FORTELLINGER Oslo, NORWAY
Production 2 SWISS INTERNATIONAL Stockholm, SWEDEN
Production 3 GOODBYE KANSAS STUDIOS Stockholm, SWEDEN
Credits
Name Company Position
Bjørn Solli ANTI Creative
Elise Apall Bjørgsvik ANTI Creative
Christian Hygen ANTI Creative Director
Tom André Engli Storsveen ANTI Account Director/ Planner
Filip Nilsson Einar Film & Fortellinger Director
Hildegunn Holtet ANTI Account Manager
Mathilde Sjulstad ANTI Designer
Aleksander Rønning ANTI Motion Designer
Linn Engen ANTI Head of production
Henriette Carlsen Einar Film & Fortellinger Producer
Madicken Landvad Einar Film & Fortellinger Post production producer
Emma Rosas Hott Swiss International Executive Producer (CGI)
Erik Holmedal Swiss International Executive Producer (CGI)
Andreas Weidman Swiss International VFX Supervisor
Christian Olsson Freelance Music composer
Maria Skundberg Coop Prix Client
Sonia Rawal Coop Prix Client

Write a short summary of what happens in the film

When the worlds slowest animal goes grocery shopping he needs a place where shopping is fast and easy. So we created a sloth that is his normal slow self outside of the Coop Prix, but when he steps inside something magical happens. He turns into a faster and more energetic version of himself, and all of a sudden the grocery shopping is fast and easy. He dances around the shop, throws groceries as basketball 3-pointers into the shopping basket and slides on the floor in the shop. At the checkout he uses his Coop app for fast payment. Outside the shop he turns into his normal slow self again.

Cultural / Context information for the jury

Coop Prix is a Norwegian grocery store who aims to be the easiest and fastest option for every day grocery shopping in Norway.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

We created «The Sloth» by using CGI and Motion Capture to get the animal to look and move the way we wanted. It was important to keep the physique of the sloth as true to nature as possible, so people would recognize the animal as a sloth. At the same time we needed to make him cuter and more likable than normal sloths - cutting his claws, comb his hair and make his eyes sparkle.