| Title | "LEVELS" |
| Brand | FORD-WERKE GMBH |
| Product/Service | FORD KUGA |
| Category |
A05. Cinematography |
|
Entrant
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
|
Idea Creation
|
BBDO Berlin, GERMANY
|
|
Idea Creation 2
|
BBDO Düsseldorf, GERMANY
|
|
Media Placement
|
GTB London, UNITED KINGDOM
|
|
PR
|
HILL+KNOWLTON London, UNITED KINGDOM
|
|
Production
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
|
Post Production
|
ZAUBERBERG PRODUCTIONS GMBH Berlin, GERMANY
|
|
Additional Company
|
BBDO Düsseldorf, GERMANY
|
Credits
| Till Diestel |
BBDO Group Germany GmbH |
Chief Creative Officer |
| Rod Henriques |
BBDO Düsseldorf GmbH |
Creative Director |
| Jeannette Bohné |
BBDO Berlin GmbH |
Creative Director |
| Vlad Tarziu |
BBDO Berlin GmbH |
Art Director |
| Adel Abouelfetouh |
BBDO Berlin GmbH |
Copywriter |
| Sylvia Pelzer |
BBDO Berlin GmbH |
Client Service Director |
| Benjamin Pleissner |
BBDO Düsseldorf GmbH |
Head of Strategic Planning |
| Alexander Geier |
BBDO Berlin GmbH |
Executive Producer |
| Juliane Ellrich |
Zauberberg Productions GmbH |
Executive Producer Film Production |
| - - |
Zauberberg Production GmbH |
Post-Production Company |
| Nina Roppert |
Zauberberg Productions GmbH |
Producer Post-Production |
| Costas Ferris (Aphrodite’s Child) |
- |
Composer/Writer |
| Evangelios Papathanassiou (Aphrodite’s Child) |
- |
Composer/Writer |
| - - |
Kraatz Studios GmbH |
Audio Production House |
| Stefan Kraatz |
Kraatz Studios GmbH |
Sound Engineer |
| Maurice Krämer |
- |
Producer Audio Production |
| Daniel Warwick |
c/o Zauberberg Productions GmbH |
Director |
| Ekkehart Pollack |
c/o Zauberberg Productions GmbH |
Director of Photography |
| Alexander Jurkat |
bEpic GmbH |
Editor |
| Oliver Stumpf |
- |
Editor |
| - - |
bEpic GmbH |
Visual Effects / Animation |
| Lion Graf |
bEpic GmbH. |
VFX Post Producer |
| Bastian Konradt |
bEpic GmbH |
VFX Supervisor |
| Mike Bothe |
- |
Colorist |
| Sophie Frazer |
- |
Styling |
| Herman Lampen |
- |
Set Design |
Write a short summary of what happens in the film
The film features the car in a futuristic setting where our main character enters a café and slips on a VR headset which catapults him into a recharging futuristic game. He selects the Kuga model of his choice and cruises through a city where the boundaries between reality and virtuality merge seamlessly.
Cultural / Context information for the jury
The story is divided in 3 different game levels that represents the three different levels of electricity the new Ford Kuga can be purchased. From MHEV to fully electric.
Tell the jury anything relevant about the cinematography.
A wide range of visual effects and techniques were used to manufacture the 70 VFX shots of the film, which took 45 days of production. The cinematography was a big challenge to make the imagery look less artificial and more organically integrated with the computer-generated city extensions, cars, digital doubles, to cloud simulations, photogrammetry scans, a whole voxel 80s homage and finally an insane full CGI looping.