CHICHARRON RUN

Bronze Eurobest Award
TitleCHICHARRON RUN
BrandUBISOFT
Product/ServiceFAR CRY 6
Category B04. Animation
Entrant DDB Paris, FRANCE
Idea Creation DDB Paris, FRANCE
Production STINK STUDIOS Paris, FRANCE
Production 2 IMPORTANT LOOKING PIRATES Stockholm, SWEDEN
Production 3 MACHINE SOUND LONDON, UNITED KINGDOM
Credits
Name Company Position
Alexander Kalchev DDB Paris Chief Creative Officer
Clara NOGUIER DDB Paris Art Director
Olivier LE LOSTEC DDB Paris Copywriter
Vincent Léorat DDB Paris Agency Supervisor
Mathieu BLIGUET DDB Paris Agency Supervisor
Tanguy MORTREUIL DDB Paris Agency Supervisor
Lena LIEUVIN DDB Paris Agency Supervisor
Arnaud TEXEREAU DDB Paris Agency Supervisor
Sébastien GENTY DDB Paris Planner
Corinne PERSCH DDB Paris Agency Producer
Gaëlle DE-POMPIGNAN DDB Paris Agency Producer
Gaëlle DE-POMPIGNAN DDB Paris Agency Producer
Geoffroy SARDIN Ubisoft Advertiser Supervisor
Lionel Hiller Ubisoft Advertiser Supervisor
Édouard D’ALNOIS Ubisoft Advertiser Supervisor
Julia CHOURGNOZ-VILLANO Ubisoft Advertiser Supervisor
Maxime GUERLUS Ubisoft Advertiser Supervisor
Baptiste RAMBAUD Ubisoft Advertiser Supervisor
Louis RAYNAUD Ubisoft Advertiser Supervisor
Arnault LE MAISTRE Ubisoft Advertiser Supervisor
Greg PANTEIX Stink Producer
Traktor - Stink Director
Cédric Boit DDB Paris Composer
Clément Reynaud DDB Paris Composer
Marine Cremer DDB Paris Music Supervisor
Mr Viktor - - Composer

Write a short summary of what happens in the film

The films opens on an Tropical island called YARA, where a rooster is living his life. He’s suddenly captured and thrown in a cock fighting arena. But because Chicharron is not anykind of rooster, he rebels himself and attacks the commander who is betting on his death. This turn of events triggers a chase and a chain reaction across the city, opening on its path the civilians’ eyes oppressed by the regime. So as the chase escalates, the rebellion starts to rise and Dani, the heroin, assembles all of her guerilleros and meets in front of the dictactorial palace. The tension is at it’s stake, Anton Castillo, embodied by Giancarlo Esposito defies Dani before she launches the assault with Chicharrón in first line.

Tell the jury about type(s) of animation used and summarise any relevant challenges or techniques.

During the production, we worked hand in hand with Important Looking Pirates that manage all the animation process. After a validated storyboard, we started to see the first animatic in order to choose the right camera angles, transitions from scenes to scenes and so on. In parallel, another team was working on the characters designs and landscapes renderings. When the animatic was final we shot in motion capture all the first and second roles in order to have the most realistic mouvements and facial expressions. Finally we spent the last moment crafting the textures, the lights effects and how it affected on the scenes.