FORD - WATCH ME

TitleFORD - WATCH ME
BrandFORD
Product/ServiceFORD MUSTANG MACH-E
Category A04. Production Design / Art Direction
Entrant ICONOCLAST Berlin, GERMANY
Idea Creation BBDO Berlin, GERMANY
Production ICONOCLAST Berlin, GERMANY
Credits
Name Company Position
WE ARE FROM LA Iconoclast Germany Director
André Chemetoff Iconoclast Germany Director Of Photography
Till Diestel BBDO Berlin Managing Creative Director
Wolfgang Warczilek BBDO Berlin Creative Director
Erick Barrios Hernandez BBDO Berlin Creative Director
Nils Schwemer Iconoclast Germany Executive Producer
Nicolas Blankenhorn Iconoclast Germany Producer
Edward Paginton Iconoclast Germany Second Unit Director
Franko Melisch Iconoclast Germany Producer
Leonidas Befeldt Iconoclast Germany Production Assistant
Steffen Blechschmidt Iconoclast Germany Production Coordinator
Vivian Esterhuyse Orange Films Executive Producer
Jon Day Orange Films Producer
Nicole Ford Orange Films Line Producer
Chloe Zondagh Orange Films Production Coordinator
Will Boyes Orange Films Production Designer
Gabrielle de Gersigny Orange Films Stylist
Carla Luffe Iconoclast Germany Editor
Damian van der Cruyssen Colorist Colorist
The Mill Berlin The Mill Berlin Postproduction
Benzene Paris Benzene Paris Sound Design

Write a short summary of what happens in the film

IT IS BOLD. INNOVATIVE. FAST. SURPRISING. ALIVE. Visually, our film will reflect this with movements that are energetic, fast and unexpected. We mirrored the innovation of the car itself with a creative, exciting look and approach.

Tell the jury about the production design / art direction. You may wish to comment on choices, challenges or effects.

The production design / art direction is directly connected to the song and the performance of our heroine. She relives the song and her energy and words are mirrored in her environment.