STATE OF PASSION

TitleSTATE OF PASSION
BrandFIFA
Product/ServiceFIFA WOMEN
Category A02. Script
Entrant MEDIA.MONKS Hilversum, THE NETHERLANDS
Idea Creation MEDIA.MONKS Hilversum, THE NETHERLANDS
Production MEDIA.MONKS Hilversum, THE NETHERLANDS
Additional Company FIFA WOMEN'S WORLD CUP™ Zürich, SWITZERLAND
Credits
Name Company Position
Deanna Rodger N/A Spoken Word Artist
Karlijn Hendriksen Media.Monks Director
Quentin van den Bossche Media.Monks Director
Mandy Gould Media.Monks Creative Director
Sjoerd Wingens Media.Monks Senior Creative
Rogier Dorant Media.Monks Executive Producer
Jurgen van Harskamp Media.Monks Music
Carolina Laghezza Media.Monks Editor
Sabina Törnberg Media.Monks Grading
Gaia Van der Zeyp Media.Monks Designer
Claudia Creebsburg Media.Monks Line Producer
Michelle Hendrickx Media.Monks Post-Producer
Agnes Kes Media.Monks Sound Production Manager
Sophie Smolders Media.Monks Animation Producer
Sunil Sital Media.Monks Animator
Tom Kamps Media.Monks Animator
Fran Marquez Media.Monks Animator
Yan Jamacaru Media.Monks Animator
Giuliano Giorgetti FIFA Head of FIFA Digital
Sean Fay FIFA Senior Content Production Manager
Julia Slater FIFA Producer
Tamara Castro FIFA Digital Content Manager

Write a short summary of what happens in the film

We open with a bespoke poem from renowned British poet Deanna Rodger. As Rodger’s inspirational verse takes off, we see a young girl in a tunnel with a football under her arm. A light shines on her face as the tunnel is filled with projections of a crowd and heroes from the women's game. She begins to dribble alongside them, mimicking passes and flicking the ball over her head. Back and forth they go with the ball flitting between the tunnel and the projection. A silhouette, she dashes alongside them with every stride getting closer to the goal. Simultaneously the ball is struck by both the girl and the projection as it flies into the net. She stands in awe of her heroes celebrating, as names of living legends in women’s football are projected onto her back. One day that pitch, those trophies, and those moments, will belong to her.

Cultural / Context information for the jury

Day by day, women’s football grows in stature. Yet it is still a long way off in terms of the coverage and exposure that the men’s game receives. With FIFA being the governing body for all of football—regardless of gender—it is a serious matter of significance that they better highlight the female side of football. With a record-breaking 1.12 billion viewers for the 2019 Women's World Cup, and Sky Sports in the UK making the Women’s Super League one of its flagship offerings in 2021, progress is coming thick and fast. Despite this, there is still a lot of catching up to do, with the men’s game receiving far more resources and attention. To combat this FIFA must produce their own hero content, such as A State Of Passion, that will serve to bridge the gap and contribute to the upward trajectory of women’s football worldwide.

Provide the full film script in English.

​​They may think that you can’t kick ball, That your traits and inabilities are too small They might ignore your speed and strengths But your passion for football, Can’t be denied You are in awe of the women who win Icons who never gives up Whose love for the game Overroad all restriction and cord for fair alls for free from exclusion This is a state of passion and it is yours to be yourself and find yourself and others like you To chase and defend, and tackle and fall and get up To scream and sweat and demand for more This is just one point on the history score board There were leagues to be won and divisions to overcome There were rights to be protected and gained But things were never going to be the same This is for you my girl, for us And to anybody who believes that this game is for everyone On the pitch is where we belong “Join us in a state of passion FIFA”