IMPORTANT THINGS

TitleIMPORTANT THINGS
BrandIKEA RUSSIA
Product/ServiceAN IKEA IMAGE TVC / AN IKEA IMAGE CAMPAIGN TO LAUNCHE THE HOMEPOSITIVE MOVEMENT
Category A05. Cinematography
Entrant IKEA RUSSIA Moscow, RUSSIA
Idea Creation JSC INSTINCT Moscow, RUSSIA
Credits
Name Company Position
Roman Firainer Instinct Creative
Yaroslav Orlov Instinct Creative
Evgeniy Golovan Instinct Creative
Antonina Pirogova Instinct Creative
Anna Zakharova Instinct Strategic
Marina Vershinina Instinct Account
Irina Gornova Instinct Account
Kseniya Mikhailova Instinct Account
Tatyana Dmitrieva Instinct Production

Write a short summary of what happens in the film

Pandemic forced a lot of changes in life at home for many people. We started to spend much more time at home than it was before that required us to re-consider the situation and the meaning of home Home became multi-functional space for all our life activities – work, study, rest, sports, leisure, entertainment, etc. And if the physical adaptation of our homes for the new conditions was not the big issue (arranging space for all activities that previously took place out of home), the relationships between family members become more intense that evoke misunderstandings and conflicts. Make the key shift in the meaning of home from how I furnish my home makes my life better to how home makes me feel makes my life better Support people, help them re-consider the importance of their family relationships for better life at home against other things and life issues