| Title | FREEDOM |
| Brand | CENTRAAL BEHEER |
| Product/Service | CENTRAAL BEHEER |
| Category |
A01. Direction |
|
Entrant
|
DDB UNLIMITED Amsterdam, THE NETHERLANDS
|
|
Idea Creation
|
DDB UNLIMITED Amsterdam, THE NETHERLANDS
|
|
Production
|
BONKERS Amsterdam, THE NETHERLANDS
|
|
Additional Company
|
CENTRAAL BEHEER ACHMEA Apeldoorn, THE NETHERLANDS
|
Credits
| Matthijs van Heijningen |
Bonkers United |
Director |
| Peggy Spaapen-du Long |
Centraal Beheer |
Sr. Manager Strategie Merkpositionering |
| Veronique de Bos |
Centraal Beheer |
Merk en marketingcommunicatie manager |
Write a short summary of what happens in the film
The 61th ‘Even Apeldoorn bellen’ film stays faithful to the original and iconic idea: humorous and unexpected situations where a bit of help would come in handy. In this film we appeal to the universal feeling of compassion for someone who has bad luck: an ex-convict who enjoys the first taste of liberty but runs into trouble again, without knowing it or being to blame.
Tell the jury anything relevant about the direction. Do not name the director.
This is no. 61 in a long line of Centraal Beheer ‘Even Apeldoorn Bellen’ ads. In this historic series, in addition to the creative idea, the execution always stands out. Viewers should get the feeling that they’re watching a mini movie instead of an ad. To keep this tradition alive, we worked together with the best commercial director of the Netherlands. The result is a really highend commercial that isn’t only an ad for Centraal Beheer, but also for advertising itself.