| Title | FILTHY RICH |
| Brand | BRUSSELS MOBILITY |
| Product/Service | DON'T DRINK & DRIVE |
| Category |
A02. Script |
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Entrant
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MORTIERBRIGADE Brussels, BELGIUM
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Idea Creation
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MORTIERBRIGADE Brussels, BELGIUM
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Production
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JEKYLL’N HYDE Brussels, BELGIUM
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Credits
| Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
Creative Directors |
| Nicolas Gaspart |
mortierbrigade |
Copywriter |
| Fred Zouag |
mortierbrigade |
Art Director |
Write a short summary of what happens in the film
The new campaign, starring the Belgian actor Guy Staumont known for his filthy rich character from one of the most famous belgian movie "Dikkenek".
In this 1min30 video, we made a spin off from this movie, explaining how our character made his fortune. He displays resolutely biting humour and surfs on the wave of sports betting.
Our character tells us how he made a fortune through betting... on future road traffic accidents among young people who get behind the wheel under the influence. Armed with statistics, he speaks directly to viewers and shares his tips and tricks “to make big money!”
Cultural / Context information for the jury
Summer is coming, and one month of the Euro Soccer Championship as well. And on top of that, Belgium just started the end of his lockdown. Probably the best cocktail ever for road accidents.
The time has come to remind people that taking to the road after drinking alcohol or smoking a joint is anything but banal, whether you travel home by car, bike or scooter.
Provide the full film script in English.
This is my home.
I own everything here.
Not bad, hey?
Wonder how I got so rich with a face like this?
By betting online.
I bet on future road accidents.
And my speciality… youth
Young people who drive under the influence.
Drugs, alcohol … Whatever. As long as it hits them hard.
It’s nasty …
But it earns me big bucks.
Thanks Chloé, thanks Malik.
This is my desk, this is where I work.
I’ve become really good at predicting.
Football, alcohol, drugs, That should be
Bingo!
But alcohol and laughing gas, now that’s an accident waiting to happen.
Wham, a hole-in-one.
Just keep on rollin’, kids!
With all these dudes riding their bike totally waisted, I’m getting loaded, bro.
Unfortunately, it doesn’t always work out. Little devious brats sleep over at their friends’ places. Others take a cab home. That’s hard cash straight down the drain.
But all the footie in June means that it’s going to be sheer madness.
Don't let him win. Don't go on the road under the influence.
Brussels Mobility