Title | KETTLEBELL |
Brand | DOCMORRIS |
Product/Service | DOCMORRIS |
Category |
A01. Direction |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
MARKENFILM Hamburg, GERMANY
|
Post Production
|
INFECTED POSTPRODUCTION Hamburg, GERMANY
|
Additional Company
|
2WEI MUSIC Hamburg, GERMANY
|
Additional Company 2
|
ARRI MEDIA GMBH München, GERMANY
|
Additional Company 3
|
DOCMORRIS - DIE APOTHEKE. Heerlen, THE NETHERLANDS
|
Credits
Frank Müller |
DocMorris N.V. |
Chief Marketing Officer |
Gil Pfitzenmaier |
DocMorris N.V. |
Director of Marketing |
Hannah Polczyk |
DocMorris N.V. |
Head of Brand & Content |
Dörte Spengler-Ahrens |
Jung von Matt AG |
Managing Director Creation |
Alex Schmid |
Jung von Matt AG |
Creative Director |
Dennis Wendt |
Jung von Matt AG |
Senior Producer |
Natalie Martens |
Jung von Matt AG |
Client Service Director |
Olasumbo Pinheiro |
Jung von Matt AG |
Concept, Copywriter |
Ibrahem Ghhareib |
Jung von Matt AG |
Concept, Art Director |
Tasja Oldach |
Jung von Matt AG |
Senior Project Manager |
Viktor Mahé |
Jung von Matt AG |
Junior Project Manager |
Marc Strass |
Markenfilm Hamburg GmbH |
Executive Producer / Head of Production |
Tim Freudenthal |
Markenfilm Hamburg GmbH |
Assistant Producer |
Alan Finlay |
Markenfilm Hamburg GmbH |
1st AD |
Sune Sorenson |
AgentZoo |
Director |
Martin Bardrum |
AgentZoo |
Agent |
Ditte Birk |
Freelance |
International PR Manager |
Franz Lustig |
Cosmic Talents |
DOP |
Marie Berg |
Cosmic Talents |
Agent |
Pauline Perez |
Cosmic Talents |
Agent |
Marine Boisse |
Cosmic Talents |
Assistant |
André Gelhaar |
Freelance |
Editor |
Philipp Orgassa |
ARRI Media GmbH |
Colourist |
Julia Dobler |
ARRI Media GmbH |
Head of Commercial |
Mathias Knöfler |
ARRI Media GmbH |
Producer Colour |
Mathilda Barchmann |
ARRI Media GmbH |
Grading Assistant |
Nathan Padgett |
2WEI Music GmbH |
Composer |
Simon Heeger |
2WEI Music GmbH |
Composer |
Christian Vorländer |
2WEI Music GmbH |
Composer |
Clarissa Beckert |
2WEI Music GmbH |
Music Supervisor |
Tilbert Oelke |
Freelance |
Storyboard Artist |
Paolo Tresoldi |
Freelance |
Concept |
Write a short summary of what happens in the film
The heartwarming films tells the story of an old man who prepares for the holiday, in spite of his health, so that he can share a special moment with his grand-daughter on Christmas Day.
He lives alone and realizes that the holidays are coming and he will finally be with his family again. He decides that to make this holiday more meaningful, he has to prepare: not just emotionally, but also physically. He finds his old kettlebell and starts to train religiously every single day- he can’t afford to fail. But why a kettlebell? We don’t know yet.
Christmas day comes and he lifts his grand-daughter to place a beautiful star on top of the Christmas tree. He lifts her in the same motion as he lifts his kettlebell during training, without missing a beat. At the end, they share an emotional moment because it was all worth it.
Cultural / Context information for the jury
A majority of Germans still don’t trust health in a digital context and 2020 was a unique year for everyone; so, we had to bridge the gap between tradition and new.
All through the year, even though we had to stay apart, we always found ways to come together and spend quality time together.
For this work, DocMorris wanted to create something special that made the moment of coming together even more emotional and meaningful. Aside from being a pharmaceutical brand, DocMorris wanted to capture the essence of a special holiday during a very peculiar time.
Tell the jury anything relevant about the direction. Do not name the director.
The director had to stage a big story told in a simple way. It had to feel like a great movie with a one-of-a-kind acting performance.
And by telling this story in a recognizable fashion, it meant storytelling techniques we know work well could be applied. More importantly it meant that the audience were inclined to have assumptions that relate to the journey, which made the ending much more impactful.
For this to work the director had to get the audience invested in our hero’s journey, thus rooting for him to succeed and feeling bad for him when it looks like he won’t. This ultimately meant the audience was invested in not only in the story but in the person – so when the audience finally realizes the hero wasn’t doing this for his own ego, but out of love for his grandchild, tears of joy were guaranteed.