WHEN IT'S HARD TO SWALLOW

TitleWHEN IT'S HARD TO SWALLOW
BrandPHARYSOL
Product/ServicePHARYSOL SORE THROAT SPRAY
Category A01. OTC Oral Medicines
Entrant MIND TATTOO STORYTELLING Helsinki, FINLAND
Idea Creation MIND TATTOO STORYTELLING Helsinki, FINLAND
Credits
Name Company Position
Juuso Kalliala Mind Tattoo Storytelling Copywriter & Art Director
Jarna Jäntti Julma Design Illustrator & Graphic Designer

Translation: Provide a full English translation of any text.

Headline: When it's hard to swallow. Ingress: Instant relief of sore throat.

Tell the jury about the copywriting.

In the end of 2020, in all media channels there were one big topic: one quite visible person with huge difficulties to accept (to swallow) the truth. Luckily we had a perfect product for any person with swallowing difficulties. So, we decided to make a social media post which will comment in a witty way this phenomenon.