THE SELF-EXAM MANNEQUIN

TitleTHE SELF-EXAM MANNEQUIN
BrandTIETÊ PLAZA SHOPPING
Product/ServiceTIETÊ PLAZA SHOPPING
Category B01. Brand-led Education & Awareness
Entrant WHITE RABBIT Budapest, HUNGARY
Idea Creation WHITE RABBIT Budapest, HUNGARY
Media Placement WHITE RABBIT Budapest, HUNGARY
Production PURUSHA FILMES Sao Paulo, BRAZIL
Credits
Name Company Position
Istvan Bracsok White Rabbit Budapest Chief Creative Officer
Levente Kovacs White Rabbit Budapest Chief Creative Officer
Luis Paulo Gatti freelancer Creative Director
Jim Seath White Rabbit Budapest Creative Director
Andre Nunes Bueno White Rabbit Budapest Associate Creative Director
Deco Artilheiro freelancer Copywriter
Adam Lenart White Rabbit Budapest Copywriter
Roger Possatto freelancer Art Director
Luis Paulo Gatti freelancer Art Director
Zsofia Fribek White Rabbit Budapest Art Director
Marcos Mendes Tanaka White Rabbit Budapest Art Director
Levente Balint White Rabbit Budapest Client Service Director
Leandro Carvalho Purusha Filmes Director
Ana Paula Cacciari Tietê Plaza Shopping Marketing Manager

Write a short summary of what happens in the ambient execution or campaign.

We created and displayed custom-built mannequins in dozens of stores at Tietê Plaza Shopping Mall during Pink October – the breast cancer awareness month. In the changing rooms of the stores we also applied detailed guides and instructions on how to perform breast self-examination properly.