PORTRAITS OF ISOLATION

Short List
TitlePORTRAITS OF ISOLATION
BrandSANOFI
Product/ServiceSANOFI
Category E03. Disease Awareness & Understanding
Entrant WEBER SHANDWICK Munich, GERMANY
Idea Creation WEBER SHANDWICK Munich, GERMANY
PR GCI HEALTH Hamburg, GERMANY
Production TAPE THAT – Tape Art collective Berlin, GERMANY
Credits
Name Company Position
James Nester Weber Shandwick Creative Director & Concept
Tayo Gross Weber Shandwick Creative / Design
Caroline Mattias Weber Shandwick Copywriter
Jens Rutsch-Dacke Weber Shandwick Video editor
Mona Brings Weber Shandwick Design
Vincent Trautner Weber Shandwick Project Management & Content Development
Susanne Buder Weber Shandwick Strategic Council
Imke Schneemann GCI Health Public Relations
Moritz Hansen GCI Health Public Relations
Marius Voigt Weber Shandwick Strategic PA counsel

Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:

While Pharmaceutical companies can inspire patients to talk to their doctors, it is not possible to promote therapies.

Describe the target audience and why your work is relevant to them.

Policy makers were key, but to get this high on their agenda, the campaign needed to engage HCPs, patients and the general public. So while the focus was on activations in Berlin's Government District, the idea tapped a broader topical issue the various audiences can relate to: Covid-19 social restrictions.

Write a short summary of what happens in the ambient execution or campaign.

"Social distancing tape" – the strips on the floor in supermarkets and train stations – was turned into an iconic statement about social isolation. Giant portraits (up to 6 m x 4 m) showed the patients with type 2 inflammation for whom social distancing is part of everyday life.