| Title | PORTRAITS OF ISOLATION |
| Brand | SANOFI |
| Product/Service | SANOFI |
| Category |
E03. Disease Awareness & Understanding |
|
Entrant
|
WEBER SHANDWICK Munich, GERMANY
|
|
Idea Creation
|
WEBER SHANDWICK Munich, GERMANY
|
|
PR
|
GCI HEALTH Hamburg, GERMANY
|
|
Production
|
TAPE THAT – Tape Art collective Berlin, GERMANY
|
Credits
| James Nester |
Weber Shandwick |
Creative Director & Concept |
| Tayo Gross |
Weber Shandwick |
Creative / Design |
| Caroline Mattias |
Weber Shandwick |
Copywriter |
| Jens Rutsch-Dacke |
Weber Shandwick |
Video editor |
| Mona Brings |
Weber Shandwick |
Design |
| Vincent Trautner |
Weber Shandwick |
Project Management & Content Development |
| Susanne Buder |
Weber Shandwick |
Strategic Council |
| Imke Schneemann |
GCI Health |
Public Relations |
| Moritz Hansen |
GCI Health |
Public Relations |
| Marius Voigt |
Weber Shandwick |
Strategic PA counsel |
Describe any restrictions or regulations regarding Healthcare/RX/Pharma communications in your country/region including:
While Pharmaceutical companies can inspire patients to talk to their doctors, it is not possible to promote therapies.
Describe the target audience and why your work is relevant to them.
Policy makers were key, but to get this high on their agenda, the campaign needed to engage HCPs, patients and the general public. So while the focus was on activations in Berlin's Government District, the idea tapped a broader topical issue the various audiences can relate to: Covid-19 social restrictions.
Write a short summary of what happens in the ambient execution or campaign.
"Social distancing tape" – the strips on the floor in supermarkets and train stations – was turned into an iconic statement about social isolation. Giant portraits (up to 6 m x 4 m) showed the patients with type 2 inflammation for whom social distancing is part of everyday life.