| Title | SOUNDS OF LUST |
| Brand | RFSU |
| Product/Service | RFSU SENSE ME |
| Category |
A03. OTC Products / Devices |
|
Entrant
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RADON CREATIVE Stockholm, SWEDEN
|
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Idea Creation
|
RADON CREATIVE Stockholm, SWEDEN
|
|
Media Placement
|
SCREAM Stockholm, SWEDEN
|
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PR
|
RADON CREATIVE Stockholm, SWEDEN
|
|
Production
|
RADON CREATIVE Stockholm, SWEDEN
|
|
Production 2
|
STUDIO BARNHUS Stockholm, SWEDEN
|
|
Post Production
|
RADON CREATIVE Stockholm, SWEDEN
|
Credits
| Magnus Klang |
Valtech Radon |
Creative Director |
| Hampus Fernström |
Valtech Radon |
Project Manager |
| Nathalie Folkeryd |
Valtech Radon |
PR Specialist |
| Sarah Turner |
Valtech Radon |
Copywriter |
| Gustaf Anker Söderman |
Valtech Radon |
Art Director |
| Frida Karlsson |
Valtech Radon |
Account Director |
| Marcus Lundin |
Valtech Radon |
Director |
| Agnes Ahlstedt |
Valtech Radon |
Producer |
| Leo Köhler |
Valtech Radon |
Motion Design |
| Petrus Lidbeck |
Valtech Radon |
Edit & Grade |
| Carl Åborg |
Valtech Radon |
Composer & sound design |
| Niklas Panthell |
Valtech Radon |
DOP |
| Kornél Kovacs |
Studio Barnhus |
Music Artist |
| Andreas Almkvist |
Freelance |
DOP |
| Daniel Kieth |
Freelance |
Gaffer |
| Johanna Nordlander |
Freelance |
MUA |
| Sofi Rönnerstrand |
Scream |
Project Manager - Media |
| Cecilia Nyström |
Scream |
Social media specialist - media |
| Åsa Sohl |
Scream |
Innovation - Media |
| Nathalie Smeds |
Scream |
AVM Specialist - Media |
Write a short summary of what happens in the radio advert
Sex starts in our mind. That means all of our senses have a role to play, including the often neglected hearing. Together with the acclaimed Swedish music producer Kornél Kovács we created a song based on the sounds that turn the Nordic people on. We also commissioned music professor Martin Ljungdahl Eriksson to conduct a meta-study on what frequencies and BPMs awaken those pleasure centers.
The song is a sensual journey where shifts in tempo combined with actual sounds that turn the Nordic people on come together with the ambition to turn listeners on. Accompanying the seductive beats are bird sounds, the sound of a party behind closed doors and mobile notifications.
We also created a music library with 20 sounds that turn people on. Among these are the sounds of rainfall, lighting a match and opening a can.
Script. Provide the full radio advert script in English.
No vocals.