BODYLOVE

TitleBODYLOVE
BrandDOVE
Product/ServiceDOVE
Category B01. Brand-led Education & Awareness
Entrant EDELMAN Berlin, GERMANY
Idea Creation EDELMAN Berlin, GERMANY
PR EDELMAN Berlin, GERMANY
Credits
Name Company Position
Manuel Frank Edelman Germany Chief Creative Officer
Johanna Von Rumohr Edelman Germany Creative Director
Thomas Walther Edelman Germany Managing Director Strategy
Sina Buhler Edelman Germany Client Lead
Kim Santini Unilever Category Lead Skin Cleansing DACH
Natalie Dargus Unilever Category Lead Body & Oral Care DACH
Alissa Martens Unilever Brand Manager Skin & Face Care DACH

Write a short summary of what happens in the ambient execution or campaign.

We recreated an Instagram profile/post in 3D by erecting a 7’ x 9’ box in a public square where the woman was seated centrally, and the body shaming comments she had received online were posted on either side. Passers-by could then reflect & add their messages of positivity.