THE HIRING CHAIN

Bronze Eurobest Award
TitleTHE HIRING CHAIN
BrandCOORDOWN
Product/ServiceTHE HIRING CHAIN
Category B02. Non-profit / Foundation-led Education & Awareness
Entrant INDIANA PRODUCTION COMPANY Milan, ITALY
Idea Creation SMALL New York, USA
Production INDIANA PRODUCTION COMPANY Milan, ITALY
Production 2 INDIANA PRODUCTION COMPANY Milan, ITALY
Credits
Name Company Position
Luca Pannese SMALL Creative Agency
Luca Lorenzini SMALL Executive Creative Director
Alessandro Cristofori Stabbiolo Music Music Composer & Producer
Diego Perugini Stabbiolo Music Music Composer & Producer
STING STING STING Vocals
Martin Kierszenbaum STING Sting's Vocals Producer
Tony Lake STING Sting's Vocals Editor
Rich Lee Drive Studios Director
Christopher Probst Freelance DP & Colorist
Karim Bartoletti Indiana Production SPA Executive Producer
Silvia Bergamaschi Indiana Production SPA Senior Producer
Pablo Casula Freelance Production Manager
Luca Angeleri Freelance Editor
Justin Diener Drive Studios Executive Producer
Ned Brown Drive Studios Executive Producer
Louise Lee Drive Studios Creative Supervisor
Anika Morris Drive Studios Staff Artist
Ben Thornburg Drive Studios Online Editor
Silswarup Patel Drive Studios Addl Compositor
Leah Fuentes Drive Studios Studio Coordinator
Filippo Cipriani Adoratorio Studio Executive Account & Project Manager
Enea Rossi Adoratorio Studio Partner & Creative director
Niccolò Miranda Freelance Interactive designer/Developer

Write a short summary of what happens in the film

To celebrate World Down Syndrome Day (Sunday 21st March 2021) CoorDown launches its global awareness campaign 'The Hiring Chain'. Their message to employers all over the world is that hiring a person with Down syndrome not only changes the life of the person concerned, but can trigger a virtuous circle of new opportunities for everyone. Award-winning artist Sting performs the original song 'The Hiring Chain', which is the focus of the campaign video. The punchy, joyful lyrics come to life on screen and bear witness to the 'virtuous' chain of inclusion in the workplace. On World Down Syndrome Day 2021, CoorDown takes up the challenge of the pandemic and the social crisis to affirm that job inclusion is not only a right to be guaranteed now more than ever for every person, but it brings benefits in the workplace and in society at large.