Title	THE HIRING CHAIN
Brand	COORDOWN
Product/Service	THE HIRING CHAIN
Category	B02. Non-profit / Foundation-led Education & Awareness
Entrant	INDIANA PRODUCTION COMPANY Milan, ITALY
Idea Creation	SMALL New York, USA
Production	INDIANA PRODUCTION COMPANY Milan, ITALY
Production 2	INDIANA PRODUCTION COMPANY Milan, ITALY

Name	Company	Position
Luca Pannese	SMALL	Creative Agency
Luca Lorenzini	SMALL	Executive Creative Director
Alessandro Cristofori	Stabbiolo Music	Music Composer & Producer
Diego Perugini	Stabbiolo Music	Music Composer & Producer
STING STING	STING	Vocals
Martin Kierszenbaum	STING	Sting's Vocals Producer
Tony Lake	STING	Sting's Vocals Editor
Rich Lee	Drive Studios	Director
Christopher Probst	Freelance	DP & Colorist
Karim Bartoletti	Indiana Production SPA	Executive Producer
Silvia Bergamaschi	Indiana Production SPA	Senior Producer
Pablo Casula	Freelance	Production Manager
Luca Angeleri	Freelance	Editor
Justin Diener	Drive Studios	Executive Producer
Ned Brown	Drive Studios	Executive Producer
Louise Lee	Drive Studios	Creative Supervisor
Anika Morris	Drive Studios	Staff Artist
Ben Thornburg	Drive Studios	Online Editor
Silswarup Patel	Drive Studios	Addl Compositor
Leah Fuentes	Drive Studios	Studio Coordinator
Filippo Cipriani	Adoratorio Studio	Executive Account & Project Manager
Enea Rossi	Adoratorio Studio	Partner & Creative director
Niccolò Miranda	Freelance	Interactive designer/Developer

Write a short summary of what happens in the film

To celebrate World Down Syndrome Day (Sunday 21st March 2021) CoorDown launches its global awareness campaign 'The Hiring Chain'. Their message to employers all over the world is that hiring a person with Down syndrome not only changes the life of the person concerned, but can trigger a virtuous circle of new opportunities for everyone. Award-winning artist Sting performs the original song 'The Hiring Chain', which is the focus of the campaign video. The punchy, joyful lyrics come to life on screen and bear witness to the 'virtuous' chain of inclusion in the workplace. On World Down Syndrome Day 2021, CoorDown takes up the challenge of the pandemic and the social crisis to affirm that job inclusion is not only a right to be guaranteed now more than ever for every person, but it brings benefits in the workplace and in society at large.