Title Brand Product / Service Medium Entrant Company Location Idea Creation Company Location Award
A01 OTC Oral Medicines
WHEN IT'S HARD TO SWALLOW
PHARYSOL / PHARYSOL SORE THROAT SPRAY
Industry Craft: Copywriting MIND TATTOO STORYTELLING Helsinki FINLAND MIND TATTOO STORYTELLING
Helsinki
FINLAND
A02 OTC Applications
AIR BUBBLE
OTRIVIN / OTRIVIN
Outdoor: Ambient SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
A03 OTC Products / Devices
SOUNDS OF LUST
RFSU / RFSU SENSE ME
Radio & Audio RADON CREATIVE Stockholm SWEDEN RADON CREATIVE
Stockholm
SWEDEN
LOVE CROSSINGS
BILLY BOY / BILLY BOY CONDOMS
Outdoor: Standard SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Short List
SYPHILIS IS A MASTER OF DISGUISE
DIAPRAX GMBH / SYPHILIS CLEARTEST
Integrated SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
MY FIRST SEX TEACHER
RECKITT - DUREX / CONDOMS
Digital HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
COLDISH
SENSODYNE (GLAXOSMITHKLINE) / SENSODYNE'S TOOTHPASTE FOR SENSITIVE TEETH
Branded Content & Entertainment: Live Experience PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
A04 Nutraceuticals
CAT FROM THE POSTER
S&D PHARMA / YOMOGI
Film: Cinema, TV and Digital Film Content WIKTOR LEO BURNETT Bratislava SLOVAK REPUBLIC WIKTOR LEO BURNETT
Bratislava
SLOVAK REPUBLIC
A05 Health & Wellness Tech
SAYLISTS
WARNER MUSIC GROUP / PLAYLISTS
Use of Technology ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO, PART OF ACCENTURE INTERACTIVE
Dublin
IRELAND
Silver
SAYLISTS
WARNER MUSIC GROUP / PLAYLISTS
Product Innovation ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO, PART OF ACCENTURE INTERACTIVE
Dublin
IRELAND
SAYLISTS
WARNER MUSIC GROUP / PLAYLISTS
Creative Data ROTHCO, PART OF ACCENTURE INTERACTIVE Dublin IRELAND ROTHCO, PART OF ACCENTURE INTERACTIVE
Dublin
IRELAND
Short List
B01 Brand-led Education & Awareness
THE SAFE TRAINING JERSEY
GMF / GMF SAFE TRAINING JERSEY
Product Innovation HAVAS SPORTS & ENTERTAINMENT Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
FRANCE
ALLYAH
UNILEVER, DOVE / DOVE MASTERBRAND
Print & Publishing: Standard OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
GRACE
UNILEVER, DOVE / DOVE MASTERBRAND
Print & Publishing: Standard OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
ISABEL
UNILEVER, DOVE / DOVE MASTERBRAND
Print & Publishing: Standard OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
PR McCANN Paris FRANCE McCANN
Paris
FRANCE
Gold
THE SELF-EXAM MANNEQUIN
TIETÊ PLAZA SHOPPING / TIETÊ PLAZA SHOPPING
Outdoor: Ambient WHITE RABBIT Budapest HUNGARY WHITE RABBIT
Budapest
HUNGARY
WET PANTIES
MAJA.NO / MAJA.NO
Outdoor: Ambient MORGENSTERN Oslo NORWAY MORGENSTERN
Oslo
NORWAY
BODYLOVE
DOVE / DOVE
Outdoor: Ambient EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY
#WOMBPAINSTORIES
ESSITY / BODYFORM
Integrated AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Grand Prix
STOP VEO - TALKS
STOP VEO / STRONGER
Film: Cinema, TV and Digital Film Content PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
REVERSE SELFIE
UNILEVER, DOVE / DOVE MASTERBRAND
Film: Cinema, TV and Digital Film Content OGILVY London UNITED KINGDOM OGILVY
London
UNITED KINGDOM
MEMOJI GIRL
KETNET / KETNET
Film Craft: Animation / Visual Effects LUCY Brussels BELGIUM LUCY
Brussels
BELGIUM
THE BREAD EXAM
SPINNEYS AND THE LEBANESE BREAST CANCER FOUNDATION / SPINNEYS FLOUR
Direct McCANN Paris FRANCE McCANN
Paris
FRANCE
Short List
THE LIFE-SAVING RECEIPT
PENNY / PENNY
Direct SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
EDEN GEN - SEXTEMBER
EDEN GEN / HEALTHCARE
Direct BUZZMAN Paris FRANCE BUZZMAN
Paris
FRANCE
#PAINSTORIES
ESSITY / BODYFORM
Digital Craft: User Experience (UX) AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Short List
MY FIRST SEX TEACHER
RECKITT - DUREX / CONDOMS
Digital HAVAS TURKEY Istanbul TURKEY HAVAS TURKEY
Istanbul
TURKEY
CARREFOUR X FORTNITE: THE HEALTHY MAP
CARREFOUR / THE HEALTHY MAP
Branded Content & Entertainment: Digital & Social PUBLICIS CONSEIL Paris FRANCE PUBLICIS CONSEIL
Paris
FRANCE
INTENSIVÃO DA PPK
BAYER / CANESTEN
Branded Content & Entertainment: Digital & Social ANALOGFOLK London UNITED KINGDOM ANALOGFOLK
London
UNITED KINGDOM
THE SELF-EXAM MANNEQUIN
TIETÊ PLAZA SHOPPING / TIETÊ PLAZA SHOPPING
Brand Experience & Activation WHITE RABBIT Budapest HUNGARY WHITE RABBIT
Budapest
HUNGARY
AIR BUBBLE
OTRIVIN / OTRIVIN
Brand Experience & Activation SAATCHI & SAATCHI London UNITED KINGDOM SAATCHI & SAATCHI
London
UNITED KINGDOM
Short List
B02 Non-profit / Foundation-led Education & Awareness
DO YOU WANT TO BUILD A SNOWMAN?
THE SWEDISH CHILDHOOD CANCER FUND / CHILDHOOD CANCER RESEARCH
Radio & Audio GARBERGS Stockholm SWEDEN GARBERGS
Stockholm
SWEDEN
MELANOOMPUNT: DOTTED I'S
MELANOOMPUNT / MELANOMA DOTS
Print & Publishing: Standard FAMOUSGREY Brussels BELGIUM FAMOUSGREY
Brussels
BELGIUM
A FUCKING PRINT AD
THE SWEDISH BRAIN FOUNDATION / BRAIN RESEARCH
Print & Publishing: Standard NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
DON'T MISS IMPORTANT NOTIFICATIONS
THINK PINK / THINK PINK
Print & Publishing: Standard PUBLICIS Brussels BELGIUM PUBLICIS
Brussels
BELGIUM
14 IS NOT OK
ESTONIAN SEXUAL HEALTH ASSOCIATION / NOT APPLICABLE
PR OPTIMIST CREATIVE Tallinn ESTONIA OPTIMIST CREATIVE
Tallinn
ESTONIA
Bronze
RECIPES REWRITTEN
SWISS CANCER LEAGUE / SWISS CANCER LEAGUE
PR FARNER PR Zurich SWITZERLAND FARNER PR
Zurich
SWITZERLAND
DON'T MISS IMPORTANT NOTIFICATIONS
THINK PINK / THINK PINK
Outdoor: Standard PUBLICIS Brussels BELGIUM PUBLICIS
Brussels
BELGIUM
ROLL UP YOUR SLEEVE #1
THE SWEDISH ASSOCIATION OF COMMUNICATION AGENCIES – KOMM! / A VACCINATION INITIATIVE
Outdoor: Standard NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
THE AMAZING SOCIETY
Stockholm
SWEDEN
ROLL UP YOUR SLEEVE #2
THE SWEDISH ASSOCIATION OF COMMUNICATION AGENCIES – KOMM! / A VACCINATION INITIATIVE
Outdoor: Standard NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
THE AMAZING SOCIETY
Stockholm
SWEDEN
JUST A WALL
INNOCENCE EN DANGER / CHILD PROTECTION
Outdoor: Ambient ROSA PARIS FRANCE ROSA PARIS
FRANCE
LIFE SAVING STORIES
RED CROSS / CPR TRAINING
Mobile 180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
PREVENTIOPHOBIA
FELIX BURDA FOUNDATION / COLON CANCER SCREENING
Integrated SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
WE, THE LOVER
SANTÉ PUBLIQUE FRANCE / SEXUAL HEALTH
Integrated BABEL Paris FRANCE BABEL
Paris
FRANCE
ADDRESSPOLLUTION.ORG
COPI CENTRAL OFFICE OF PUBLIC INTEREST) / ADDRESSPOLLUTION.ORG
Integrated AMV BBDO London UNITED KINGDOM AMV BBDO
London
UNITED KINGDOM
Short List
A FUCKING PRINT AD
THE SWEDISH BRAIN FOUNDATION / BRAIN RESEARCH
Industry Craft: Copywriting NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN
YES WE CANCER
YES WE CANCER / YES WE CANCER
Industry Craft: Copywriting SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
A LOVE/HATE RELATIONSHIP
BREAST CANCER NOW / BREAST CANCER AWARENESS CAMPAIGN
Film: Cinema, TV and Digital Film Content WEBER SHANDWICK London UNITED KINGDOM WEBER SHANDWICK
London
UNITED KINGDOM
HELMET HAS ALWAYS BEEN A GOOD IDEA
DANISH ROAD SAFETY COUNCIL / PSA
Film: Cinema, TV and Digital Film Content &CO Copenhagen DENMARK &CO
Copenhagen
DENMARK