| Title | FIELDS |
| Brand | MCDONALD'S |
| Product/Service | SUSTAINABILITY |
| Category |
C03. Print & Publishing |
|
Entrant
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
|
Idea Creation
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Credits
| Isabelle Benz |
TBWA\Switzerland AG |
Art Director |
| Lisa Bolte |
TBWA\Switzerland |
Copywriter |
| Patrik Rohner |
Rohner Retouche |
Retouche |
| Angelo Sciullo |
TBWA\Switzerland AG |
Creative Director |
| Tizian Walti |
TBWA\Switzerland AG |
Creative Director |
| Manuel Wenzel |
TBWA Switzerland AG |
Executive Creative Director |
| Dominik Laubscher |
TBWA\Switzerland |
Project Lead |
Cultural / Context information for the jury
McDonald's is a global brand. But sources its ingredients locally. In Switzerland 8700 Swiss farmers produce these ingredients so McDonald's supply chain becomes more sustainable. To show this we created this visual homage of the most iconic product – the Big Mac. And turned it into a field that is harvested by a farmer on his tractor.
Translation. Provide a full English translation of any text.
8700 Swiss farmers for your Big Mac.