THE VEGETARIAN BUTCHER 'DING DOG'
| Title | THE VEGETARIAN BUTCHER 'DING DOG' |
| Brand | THE VEGETARIAN BUTCHER, UNILEVER |
| Product/Service | VEGETARIAN SAUSAGE |
| Category |
B01. Brand & Communications Design |
|
Entrant
|
OLIVER London, UNITED KINGDOM
|
|
Idea Creation
|
OLIVER London, UNITED KINGDOM
|
Credits
| Rod Sobral |
OLIVER / U-Studio |
Global Chief Creative Officer |
| Andrew Tuffs |
OLIVER / U-Studio |
Creative Director |
| Kate Woolley |
OLIVER / U-Studio |
Senior Copywriter |
| Marc Hatfield |
OLIVER / U-Studio |
Creative Director |
| Sara Lim |
OLIVER / U-Studio |
Account Director |
| Catriona Collins |
OLIVER / U-Studio |
Executive Strategy Director |
| Alex Port |
OLIVER / U-Studio |
Senior Account Manager |
| Alex Port |
OLIVER / U-Studio |
Senior Project Manager |
| Christine Dobbin |
Unilever |
Editor |
| Louise Ranson |
Designer |
OLIVER / U-Studio |
| Lara Iliffe |
Unilever |
The Vegetarian Butcher Senior Brand Manager |
Cultural / Context information for the jury
Ding Dog is a play on ‘Ding Dong’. Ding Dong is a UK saying used to describe something that is extra special or delightful.
Tell the jury about the art direction.
The art direction is a collision of tradition and new. Inspired by the founding aim of the The Vegetarian Butcher Masterbrand ‘To bring tradition and innovation together’. It’s bold, rebellious and ‘in your face’ – Just like Ding Dogs!