SAY IT LOUD. NAZIS OUT!

Short List
TitleSAY IT LOUD. NAZIS OUT!
BrandLAUT GEGEN NAZIS E.V.
Product/ServiceADS AGAINST RACISM
Category E03. Print & Publishing
Entrant SERVICEPLAN GERMANY Munich, GERMANY
Idea Creation SERVICEPLAN GERMANY Munich, GERMANY
Media Placement MEDIAPLUS Munich, GERMANY
Media Placement 2 MEDIASCALE GERMANY Munich, GERMANY
Production IT'S US MEDIA Berlin, GERMANY
Production 2 HASTINGS AUDIO NETWORK Berlin, GERMANY
Credits
Name Company Position
Alex Schill SERVICEPLAN GROUP Global Chief Creative Officer
Matthias Harbeck SERVICEPLAN GROUP Chief Creative Officer Germany
Alexander Nagel SERVICEPLAN GERMANY Creative Managing Partner
Christoph Everke SERVICEPLAN GERMANY Creative Managing Partner
Michael Jaeger SERVICEPLAN GERMANY Managing Partner
Daniel Hartmann SERVICEPLAN GERMANY Management Supervisor
Matthäus Frost SERVICEPLAN GERMANY Creative Director
Laura Müller-Rossbach SERVICEPLAN GERMANY Creative Director
Philipp Elsner SERVICEPLAN GERMANY Digital Creative
Stefan Ott SERVICEPLAN GERMANY Copywriter
Alexandra Felbinger SERVICEPLAN GERMANY Final Art Director
Hendrik Haupt SERVICEPLAN GERMANY Copywriter
Jonas Herr SERVICEPLAN GERMANY Senior Account Manager
Marie Dodillet SERVICEPLAN GERMANY Trainee
Julia Cathrin Wallner MEDIAPLUS GERMANY Head of Strategic Buying NonTV/NonDigital
Emanuele Fino MEDIAPLUS GERMANY Director Strategic Buying Digital
Maximilian Leipert MEDIAPLUS GERMANY Planer/Berater Digital Media & Creative Media Man.
Birgit Koch SERVICEPLAN GERMANY Senior PR & Content Consultant
Alena Hermann SERVICEPLAN GERMANY Junior PR & Content Consultant
Serkant Oguz SERVICEPLAN GERMANY Senior Strategic Buyer
Anabel Stemberger Mediascale Junior Digital Media Planner& Consultant
Caroline Franke Mediascale Group Head Digital Media
Richard Williams Hastings Music Sounddesign
Jan Finck B. Hastings Music Sounddesign
Camilo Remolina Hastings Audio Network Producer
Anna Wegner Hastings Audio Network Producer

Cultural / Context information for the jury

Racism is an issue now more than ever. A loud one. The vast majority, however, remains silent. And says nothing against it.

Translation. Provide a full English translation of any text.

(Headline:) Naht zieh’s raus! Silently that reads: Seam pull it out! When you say it out loud it means: Nazis out! (Subline /CTA:) Sag es laut. Das macht den Unterschied. (Subline / CTA translation) Saying it loud makes a big difference. (Logo) Laut gegen Nazis (Logo translation:) Loud against Nazis

Tell the jury about the copywriting.

Together with ´Laut gegen Nazis´ (Loud against Nazis), we developed a nationwide campaign that calls on the majority of people to show civil courage and creatively inspires and encourages them to speak up. Because you can only do something against racism if you speak up. Loud against Nazis. That´s the idea. With messages and headlines against racism and for more tolerance, which only make sense if you say them out loud. E.g. the headline ´Nuts ease out!´ phonetically sounds like ´Nazis out!´ if you say it out loud. Or the headline ´Ray Cyst!´ sounds like ´racist!´. We coupled these headlines with a call to action, encouraging people to say it out loud and make a difference.