Title | #ZÜRIBRÄTT |
Brand | BAR AND CLUB COMMISSION ZURICH |
Product/Service | A SOLIDARITY ACTION FOR THE ZURICH NIGHTLIFE |
Category |
C03. Print & Publishing |
Entrant
|
INHALT&FORM Zurich, SWITZERLAND
|
Idea Creation
|
INHALT&FORM Zurich, SWITZERLAND
|
Media Placement
|
INHALT&FORM Zurich, SWITZERLAND
|
Media Placement 2
|
BCK Zürich, SWITZERLAND
|
PR
|
INHALT&FORM Zurich, SWITZERLAND
|
PR 2
|
BCK Zürich, SWITZERLAND
|
Production
|
INHALT&FORM Zurich, SWITZERLAND
|
Production 2
|
KATHRIN VON NIEDERHäUSERN Zürich, SWITZERLAND
|
Production 3
|
VISION 11 Zurich, SWITZERLAND
|
Post Production
|
INHALT&FORM Zurich, SWITZERLAND
|
Credits
Domink Stibal |
Inhalt und Form Werbeagentur LSA |
Project Manager |
Karin Estermann |
Inhalt und Form Werbeagentur LSA |
Executive Creative Director |
Vasco Bickel |
Inhalt und Form Werbeagentur LSA |
Idea and Concept |
Yannick Lippuner |
Inhalt und Form Werbeagentur LSA |
Idea and Concept, Writing |
Nico Krönert |
Inhalt und Form Werbeagentur LSA |
Project Manager |
Michèle Weber |
Inhalt und Form Werbeagentur LSA |
Production |
Kathrin von Niederhäusern |
Kathrin v. Niederhäusern |
Illustrator |
Lukas von Nierdhäusern |
vision 11 |
3d Filter Instagram |
Alex Flach |
BCK |
PR |
Alex Bücheli |
BCK |
PR |
Cultural / Context information for the jury
The COVID pandemic hit the Zurich (Switzerland) nightlife particularly hard. Countless clubs and bars had to close their doors for months. Twice. A sad and challenging situation. Help was needed. That's why we decided to do something to support the Zurich nightlife morally, politically, and financially. And to bring this unique experience into people's homes. We wanted to create something that transports the spirit of going out in Zurich as authentically as possible, while also being entertaining and matching the zeitgeist of locked-down Zurich in early 2021. With hundreds of thousands of people going out in Zurich every weekend, there was an abundance of fashionistas, it-girls, dandies, ravers, lovers, and other fantastic humans who were now left stranded with no opportunity to experience Zurich nightlife and no end in sight. Let alone the countless artists, DJs, bar staff, runners, bouncers, cleaning staff and anyone else who contributes to Zurich
Tell the jury about the illustration.
Nights out in Zurich can be endless. People roam the streets, swearing the next beer will be the last. We captured this feeling and transformed into a modern nightlife inspired charity game of «Snakes and Ladders». Along with the political representation of Zurich Nightlife, the Bar and Club Commission Zurich (BCK), 11 of the city's most popular bars and clubs were featured in the game.
We illustrated it with world-renowned illustrator Kathrin von Niederhäusern and manufactured it locally in a first edition of 500 pieces to further support local business. The game itself – affectionately known as "Züribrätt" (swiss german dialect for «Zurichboard») – comes with a curated, Zurich-themed Spotify Playlist packed with music by local and international artists, as well as its own Instagram filter. And: with endless fun for the good cause, a truckload of Zurich-Love and countless, blurry memories of happy times and good friends.