#ZÜRIBRÄTT

Short List
Title#ZÜRIBRÄTT
BrandBAR AND CLUB COMMISSION ZURICH
Product/ServiceA SOLIDARITY ACTION FOR THE ZURICH NIGHTLIFE
Category C03. Print & Publishing
Entrant INHALT&FORM Zurich, SWITZERLAND
Idea Creation INHALT&FORM Zurich, SWITZERLAND
Media Placement INHALT&FORM Zurich, SWITZERLAND
Media Placement 2 BCK Zürich, SWITZERLAND
PR INHALT&FORM Zurich, SWITZERLAND
PR 2 BCK Zürich, SWITZERLAND
Production INHALT&FORM Zurich, SWITZERLAND
Production 2 KATHRIN VON NIEDERHäUSERN Zürich, SWITZERLAND
Production 3 VISION 11 Zurich, SWITZERLAND
Post Production INHALT&FORM Zurich, SWITZERLAND
Credits
Name Company Position
Domink Stibal Inhalt und Form Werbeagentur LSA Project Manager
Karin Estermann Inhalt und Form Werbeagentur LSA Executive Creative Director
Vasco Bickel Inhalt und Form Werbeagentur LSA Idea and Concept
Yannick Lippuner Inhalt und Form Werbeagentur LSA Idea and Concept, Writing
Nico Krönert Inhalt und Form Werbeagentur LSA Project Manager
Michèle Weber Inhalt und Form Werbeagentur LSA Production
Kathrin von Niederhäusern Kathrin v. Niederhäusern Illustrator
Lukas von Nierdhäusern vision 11 3d Filter Instagram
Alex Flach BCK PR
Alex Bücheli BCK PR

Cultural / Context information for the jury

The COVID pandemic hit the Zurich (Switzerland) nightlife particularly hard. Countless clubs and bars had to close their doors for months. Twice. A sad and challenging situation. Help was needed. That's why we decided to do something to support the Zurich nightlife morally, politically, and financially. And to bring this unique experience into people's homes. We wanted to create something that transports the spirit of going out in Zurich as authentically as possible, while also being entertaining and matching the zeitgeist of locked-down Zurich in early 2021. With hundreds of thousands of people going out in Zurich every weekend, there was an abundance of fashionistas, it-girls, dandies, ravers, lovers, and other fantastic humans who were now left stranded with no opportunity to experience Zurich nightlife and no end in sight. Let alone the countless artists, DJs, bar staff, runners, bouncers, cleaning staff and anyone else who contributes to Zurich

Tell the jury about the illustration.

Nights out in Zurich can be endless. People roam the streets, swearing the next beer will be the last. We captured this feeling and transformed into a modern nightlife inspired charity game of «Snakes and Ladders». Along with the political representation of Zurich Nightlife, the Bar and Club Commission Zurich (BCK), 11 of the city's most popular bars and clubs were featured in the game. We illustrated it with world-renowned illustrator Kathrin von Niederhäusern and manufactured it locally in a first edition of 500 pieces to further support local business. The game itself – affectionately known as "Züribrätt" (swiss german dialect for «Zurichboard») – comes with a curated, Zurich-themed Spotify Playlist packed with music by local and international artists, as well as its own Instagram filter. And: with endless fun for the good cause, a truckload of Zurich-Love and countless, blurry memories of happy times and good friends.