CARWASH

TitleCARWASH
BrandMCDONALD'S
Product/ServiceMCDRIVE
Category B02. Outdoor
Entrant McDONALD'S Crissier, SWITZERLAND
Idea Creation TBWA\ SWITZERLAND Zurich, SWITZERLAND
Credits
Name Company Position
Manuel Wenzel TBWA\Switzerland Executive Creative Director
Tizian Walti TBWA\Switzerland Creative Director
Susanna Fill TBWA\Switzerland Senior Art Director
Wolf Gaertner TBWA\Switzerland Senior Copywriter
Markus Mueller Visualeyes-International Photographer
Dominik Laubscher TBWA\Switzerland Account Director

Cultural / Context information for the jury

McDonald’s is the favorite restaurant of millions. And thanks to McDrive guests can literally enjoy McDonald’s everywhere they want. In other words: their favorite restaurant is, wherever they want it to be. This we showcased by showing the view out of the car’s windscreens and turning them into “My Favorite restaurant.”

Tell the jury about the art direction.

The visuals are a composition of real done environment and car shots from different locations in Switzerland. Together with the retouching the look and feel is reduced and optimized for the best impact on billboards.