| Title | VIEW |
| Brand | MCDONALD'S |
| Product/Service | MCDRIVE |
| Category |
B02. Outdoor |
|
Entrant
|
McDONALD'S Crissier, SWITZERLAND
|
|
Idea Creation
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Credits
| Susanna Fill |
TBWA\Switzerland |
Senior Art Director |
| Wolf Gaertner |
TBWA\Switzerland |
Senior Copywriter |
| Manuel Wenzel |
TBWA\Switzerland |
Executive Creative Director |
| Tizian Walti |
TBWA\Switzerland |
Creative Director |
| Dominik Laubscher |
TBWA\Switzerland |
Account Director |
| Markus Mueller |
Visualeyes-International |
Photographer |
Tell the jury about the art direction.
The visuals are a composition of real done environment and car shots from different locations in Switzerland. Together with the retouching the look and feel is reduced and optimized for the best impact on billboards.