Title	THE PINEWOOD POSTER
Brand	VELUX
Product/Service	WINDOWS
Category	B01. Brand & Communications Design
Entrant	&CO Copenhagen, DENMARK
Idea Creation	&CO Copenhagen, DENMARK

Name	Company	Position
Robert Cerkez	&Co./Noa	Creative Director
Claus Collstrup	&Co./NoA	Art Director
Peter Dinesen	&Co./NoA	Copywriter
Kristian Funder	Kristian Funder	Illustrator
Christian Grosen	&Co./NoA	Account Director
Sarah Gandil	&Co./NoA	Account Manager
Mette Riis Kruse	&Co./NoA	Account Manager
Filippa Borg	&Co./NoA	Producer
Cille Silverwood	&Co./NoA	Agency Producer

Tell the jury about the art direction.

Complicated contract lingo was turned into illustrations to make it easier to talk about the task at hand when standing in front of the poster in the VELUX headquarter’s lobby. To make it clear that "doing good" is in the very DNA of VELUX, the foundation of the poster was the actual product. Window wood. 60 kg of window wood to be exact. This was hand painted and weathered with varnishes to make it look like an antique valuable relic. An altarpiece from nature to remind us of our task every day for the next 21 years.