VISIT BRUSSELS: MORE THAN THE COLORS OF ITS FLAG
| Title | VISIT BRUSSELS: MORE THAN THE COLORS OF ITS FLAG |
| Brand | VISIT BRUSSELS |
| Product/Service | COUNTRY FLAGS |
| Category |
B02. Outdoor |
|
Entrant
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FAMOUSGREY Brussels, BELGIUM
|
|
Idea Creation
|
FAMOUSGREY Brussels, BELGIUM
|
|
Additional Company
|
VISIT.BRUSSELS BRUSSELS, BELGIUM
|
Credits
| Annemie Verschueren |
visit.brussels |
Director Media & Communication |
| Frederik Blancke |
visit.brussels |
Communications Manager |
| Francis Lippens |
FamousGrey |
CEO |
| Peter Ampe |
FamousGrey |
Creative Director |
| Jonas Caluwé |
FamousGrey |
Creative |
| Johan Van Oeckel |
FamousGrey |
Creative |
| Jef Leysen |
FamousGrey |
Account Director |
| Aze Van Coillie |
FamousGrey |
Strategic Planner |
| Sven Van Hee |
Famous Productions (part of FamousGrey) |
Image & Sound Editor |
| Arno Van Biesen |
FamousGrey |
Web Developer |
Cultural / Context information for the jury
After the EURO 2020 was postponed for one year, sports fans were excited about these games. Unfortunately, not all sports fans could equally enjoy these games. Because at the time of EURO 2020 an anti-LGBTQ law passed by Hungary’s parliament, the legislation bans the dissemination of content in schools deemed to promote homosexuality and gender change. As a reaction to this law, the Munich City council requested EUFA (De Union of European Football Associations) to color the Allianz Arena in the rainbow flag for the EURO match ‘Netherlands - the Czech Republic. But UEFA dismissed this request.
Translation. Provide a full English translation of any text.
"Every country is more than the colors of its flag. " written at the end of the social media video.
Tell the jury about the art direction.
Great design conveys powerful messages through simple aesthetics.
Flag design is probably the simplest form of graphic design. It is often a matter of a few strong colors, a few fields, very rarely a coat of arms. Flags carry a whole history within them and almost always symbolize pride, freedom and unity.
That made them the perfect tool to protest UEFA’s ban of the rainbow colors in the Allianz Arena. By subtly incorporating the rainbow flag, Visit Brussels gave each flag just that extra bit of new information.
Making it a strong symbol with a clear message: all countries that are part of the European Union are against the anti-LGBTQ+ legislation and the ban of UEFA. Because every country is more than the colors of its flag.