KATHRIN AND NIKLAS

Short List
TitleKATHRIN AND NIKLAS
BrandPRO INFIRMIS
Product/ServiceAWARNESS CAMPAIGN FOR PEOPLE WITH DISABILITIES
Category D02. Outdoor
Entrant CR KOMMUNIKATION AG Basel, SWITZERLAND
Idea Creation CR KOMMUNIKATION AG Basel, SWITZERLAND
Additional Company PRO INFIRMIS Zürich, SWITZERLAND
Credits
Name Company Position
Christian Bircher CRK Executive Creative Director
Jonathan Heyer Jonathan Heyer Photographer
Lena Klein CRK Art Director
Susanne Stahel Pro Infirmis Marketing Director
Dhondup Tersey ALL IN PRODUCTION Producer
Christian Bircher CRK Art Director

Cultural / Context information for the jury

People with disabilities are people just like you and me.They do everything that people without disabilities do, but they are rarely visible in our society. With the campaign „#AsYouAndMe“ we wanted to bring the society closer to the life of people with disabilities. We raised awareness with a popular photo idea that had already spread on social media. The detailed recreation of childhood photos. The photos were recreated as faithfully as possible to the original locations. And they showed us in a moving way that they do not let themselves be handicapped throughout their lives. Besides posters, the campaign was also present on social media. Countless people with disabilities followed the campaign and recreated pictures from their childhood. People shared the campaign on social media. Within two weeks, we generated over 3 Mio views in the German-speaking part of Switzerland.

Tell the jury about the photography. Do not name the photographer.

We raised awareness with a popular photo idea that had already spread on social media. The detailed recreation of childhood photos.The photos were recreated as faithfully as possible to the original locations. And they showed us in a moving way that they do not let themselves be handicapped throughout their lives.