FEET (TRADEMARK)

TitleFEET (TRADEMARK)
BrandBRUSSELS MOBILITY
Product/ServicePROMOTE WALKING FOR SHORT DISTANCES
Category A02. Applied Innovation
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Media Placement JCDECAUX Brussels, BELGIUM
Production FLEDGE.TV Sint-Niklaas, BELGIUM
Credits
Name Company Position
Joost / Philippe / Jens Berends / De Ceuster / Mortier mortierbrigade Creative Directors
Nicolas Gaspart mortierbrigade Copywriter
Fred Zouag mortierbrigade Art Director

Why is this work relevant for Innovation?

In a video that uses all the recognisable stylistic codes of a product launch, Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city. The launch video presents this innovative product. A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere

Background

In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient way of transport, especially when 60% of journeys in Brussels are less than 5km. This is the message that Brussels Mobility wants to convey, putting pedestrians at the heart of its mobility policy.

Describe the idea

In a video that uses all the recognisable stylistic codes of a product launch, Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city. The launch video presents this innovative product. A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere.

What were the key dates in the development process?

Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city. The launch video presents this innovative product. A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere.

Describe the innovation / technology

Brussels Mobility launches 'Feet©', an innovative mobility solution designed for travelling short distances in the city. A technology of the past created for the future has a lot going for it! 'Feet©' are free, produced locally, 100% natural, available 24/7 and can be recharged anywhere.

Describe the expectations / outcome

In recent years, feet have been abandoned in favour of other mobility solutions. And yet, for short distances walking is the most efficient way of transport, especially when 60% of journeys in Brussels are less than 5km. This is the message that Brussels Mobility wants to convey, putting pedestrians at the heart of its mobility policy.