Title Brand Product / Service Entrant Company Location Idea Creation Company Location Award
A01 Innovative Technology
POETRY ALL AROUND
YANDEX / YANDEX SEARCH APP
YANDEX.MUSIC Moscow RUSSIA YANDEX
Moscow
RUSSIA
SAMSUNG FASTFRAME
SAMSUNG / SAMSUNG FASTFRAME
CHEIL BENELUX Amsterdam THE NETHERLANDS CHEIL BENELUX
Amsterdam
THE NETHERLANDS
Short List
SNEAKER 0, REIMAGINING THE MUSEUM EXPERIENCE WITH MACHINE LEARNING AND AUGMENTED
THE DESIGN MUSEUM (THOUGH SNAP INC.) / SNEAKER UNBOXED: STUDIO TO STREET EXHIBITION
GOSPOOKY Amsterdam THE NETHERLANDS SNAP
London
GOSPOOKY
Amsterdam
UNITED KINGDOM
THE NETHERLANDS
A02 Applied Innovation
FEET (TRADEMARK)
BRUSSELS MOBILITY / PROMOTE WALKING FOR SHORT DISTANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
FINGERSPELLING WITH MACHINE LEARNING
AMERICAN SOCIETY FOR DEAF CHILDREN / FINGERSPELLING
HELLO MONDAY Aarhus DENMARK HELLO MONDAY
Aarhus
DENMARK
Innovation
FELLINI FORWARD
CAMPARI GROUP / CAMPARI RED DIARIES
WUNDERMAN THOMPSON Milan ITALY WUNDERMAN THOMPSON
Milan
ITALY
Short List
BAD MOVIE INDEX
DRAKEN FILM / STREAMIN TELEVISION
FORSMAN & BODENFORS Gothenburg SWEDEN FORSMAN & BODENFORS
Gothenburg
SWEDEN
COLDISH
SENSODYNE (GLAXOSMITHKLINE) / SENSODYNE'S TOOTHPASTE FOR SENSITIVE TEETH
PRIME WEBER SHANDWICK Stockholm SWEDEN PRIME WEBER SHANDWICK
Stockholm
SWEDEN
A04 Early-stage Technology
DOT GO. THE FIRST CUSTOMIZABLE OBJECT RECOGNITION APP FOR THE VISUALLY IMPAIRED.
DOT / DOT GO
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
Grand Prix
A05 Brand Strategy & Experience
JOYTOPIA
BMW AG / BRAND COMMUNICATION
JUNG VON MATT Hamburg GERMANY JUNG VON MATT
Hamburg
GERMANY
Short List
DEMOCRATIZED DOLLARS
VARO / VARO
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
SERVICEPLAN US
New York
GERMANY
USA