Title Brand Product / Service Entrant Company Location Idea Creation Company Location Media Placement Location Award
B03 Use of Print / Outdoor
ROAD TO MCDRIVE
MCDONALDS / MCDRIVE
OMD GERMANY Düsseldorf GERMANY OMD GERMANY
Düsseldorf
SCHOLZ & FRIENDS
Hamburg
GERMANY OMD GERMANY
Düsseldorf
GERMANY
Short List
ADDRESSING THE 'NO FIXED ADDRESS' PROBLEM
HSBC UK / NO FIXED ADDRESS ACCOUNT
PHD London UNITED KINGDOM PHD
London
WUNDERMAN THOMPSON
London
UNITED KINGDOM PHD
London
UNITED KINGDOM
MEDIA THAT 'EATS' POLLUTION
VOLKSWAGEN UK / VOLKSWAGEN ID.3
PHD London UNITED KINGDOM PHD
London
UNITED KINGDOM PHD
London
UNITED KINGDOM
Short List
THE HOMELESS BANK ACCOUNT
HSBC / HSBC
WUNDERMAN THOMPSON London UNITED KINGDOM WUNDERMAN THOMPSON
London
UNITED KINGDOM PHD
London
UNITED KINGDOM
JUST A WALL
INNOCENCE EN DANGER / CHILD PROTECTION
ROSA PARIS FRANCE ROSA PARIS
FRANCE ROSA PARIS
FRANCE
Short List
WALK TO THE FUTURE
UNIVERSITY OF ANTWERP / UNIVERSITY
WUNDERMAN THOMPSON Antwerp BELGIUM WUNDERMAN THOMPSON
Antwerp
BELGIUM WUNDERMAN THOMPSON
Antwerp
WAVEMAKER
Waasmunster
BELGIUM
B04 Use of Ambient Media: Small Scale
THE WORLD'S SHORTEST SELF HELP BOOK
CHILDREN'S WELFARE DENMARK / PARENT COUNSELING
PONG Copenhagen DENMARK PONG
Copenhagen
DENMARK
HENNESSCREEN
HENNESSY / HENNESSY XO
BETC Paris FRANCE BETC
Paris
FRANCE
Short List
NON-BOB
VIAS + OVK / PEVR (PARENTS OF ROAD VICTIMS) / PARENTS SAFETY AWARENESS ORGANISATION
HAPPINESS / AN FCB ALLIANCE Brussels BELGIUM HAPPINESS / AN FCB ALLIANCE
Brussels
BELGIUM
VERY IMPORTANT STAMPS
INTERNATIONALE GESELLSCHAFT FÜR MENSCHENRECHTE (IGFM) – DEUTSCHE SEKTION E.V. / / NFP
KOLLE REBBE, PART OF ACCENTURE INTERACTIVE Hamburg GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY KOLLE REBBE, PART OF ACCENTURE INTERACTIVE
Hamburg
GERMANY
BEYOND GENERATIONS
MICROSOFT/XBOX / XBOX
McCANN London UNITED KINGDOM McCANN
London
UNITED KINGDOM McCANN
London
UNITED KINGDOM
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN OMD
Stockholm
SWEDEN
THE LIFE-SAVING RECEIPT
PENNY / PENNY
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY SERVICEPLAN GERMANY
Munich
GERMANY
THE REAR VIEW AD
DNB / CAR INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY TRY OPT
Oslo
NORWAY
CARDBOARD MEDIA
YANDEX MARKET / RETAIL (MARKETPLACE)
YANDEX MAGIC CAMP Moscow RUSSIA YANDEX MAGIC CAMP
Moscow
RUSSIA YANDEX MAGIC CAMP
Moscow
RUSSIA
Short List
FRIDGE HACKING
RECUPEL / RECYCLING
DDB Brussels BELGIUM DDB
Brussels
BELGIUM ZIGT MEDIA
Zaventem
BELGIUM
B05 Use of Ambient Media: Large Scale
THE EVIL SHOPPING CARTS
DNB / CAR INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
MILLBOARD
MERCEDES-BENZ / MERCEDES-BENZ
PUBLICIS EMIL BENELUX Brussels BELGIUM PUBLICIS EMIL BENELUX
Brussels
PUBLICIS EMIL
Berlin
BELGIUM
GERMANY
SHUTTER ADS
HEINEKEN / SHUTTER ADS
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
Grand Prix
MCDONALD´S ORIGINS
MCDONALDS / MCDONALDS
PS21 Madrid SPAIN PS21
Madrid
TRUE
Madrid
SPAIN
Short List
BODYLOVE
DOVE / DOVE
EDELMAN Berlin GERMANY EDELMAN
Berlin
GERMANY
BLACK PLAQUE PROJECT
NUBIAN JAK COMMUNITY TRUST / CHARITY
HAVAS London UNITED KINGDOM HAVAS
London
UNITED KINGDOM HAVAS
London
UNITED KINGDOM
TOP OF THE BILL
BNP PARIBAS / BNP PARIBAS LOCAL BUSINESSES
HUNGRY AND FOOLISH Paris FRANCE HUNGRY AND FOOLISH
Paris
FRANCE HUNGRY AND FOOLISH
Paris
FRANCE
CITY SKIS – THE WORLD'S FIRST URBAN SKI SHARE
THE CITY OF LAHTI / EUROPEAN GREEN CAPITAL 2021
TBWA\HELSINKI FINLAND TBWA\HELSINKI
FINLAND TBWA\HELSINKI
Lahti
CITY OF LAHTI
FINLAND
THE SELF-EXAM MANNEQUIN
TIETÊ PLAZA SHOPPING / TIETÊ PLAZA SHOPPING
WHITE RABBIT Budapest HUNGARY WHITE RABBIT
Budapest
HUNGARY WHITE RABBIT
Budapest
HUNGARY
B06 Use of Events / Stunts
NO SPOILER HEIST
NETFLIX ITALY / NO SPOILER HEIST
PUBLICIS ITALY Milan ITALY PUBLICIS ITALY
Milan
ITALY
MYSTERY SNIPER
ACTIVISION / CALL OF DUTY VANGUARD
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN
LAY’S ICONIC RESTAURANT
PEPSICO / LAY'S NL / LAY’S INTRODUCES THREE CHIPS FLAVOURS
FITZROY Amsterdam THE NETHERLANDS FITZROY
Amsterdam
THE NETHERLANDS
Short List
THE ISOLATED CINEMA
GOTHENBURG FILM FESTIVAL / FILM FESTIVAL
STENDAHLS Gothenburg SWEDEN STENDAHLS
Gothenburg
SWEDEN
Short List
THE EVIL SHOPPING CARTS
DNB / CAR INSURANCE
TRY REKLAME Oslo NORWAY TRY REKLAME
Oslo
NORWAY
SOMEWHERE ELSE
VIERLIVE / VIERLIVE
ANORAK Oslo NORWAY ANORAK
Oslo
NORWAY ANORAK
Oslo
NORWAY
"CANCELLED CLOWN"
BURGER KING / BURGER KING
INGO Stockholm SWEDEN INGO
Stockholm
SWEDEN INGO
Stockholm
SWEDEN
THE ONLINE PARK
TELEKOM / SAFE KIDS APP
TELEKOM ROMANIA Bucharest ROMANIA LEO BURNETT
Bucharest
ROMANIA MEDIA INVESTMENT
Bucharest
ROMANIA
Bronze
MELTDOWN FLAGS
METER GROUP / METER ENVIRONMENT
SERVICEPLAN GERMANY Munich GERMANY SERVICEPLAN GERMANY
Munich
GERMANY MEDIAPLUS
Munich
GERMANY
#621DROWNED
VLUCHTELINGENWERK VLAANDEREN / REFUGEE HELP
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM MORTIERBRIGADE
Brussels
BELGIUM
MCDO
MCDONALD'S / MCDONALD'S
NORD DDB Stockholm SWEDEN NORD DDB
Stockholm
SWEDEN OMD
Stockholm
SWEDEN
ELECTRIC WASTE FC
RECUPEL / COLLECTION OF OLD HOME APPLIANCES
MORTIERBRIGADE Brussels BELGIUM MORTIERBRIGADE
Brussels
BELGIUM TELENET
Mechelen
BELGIUM
B07 Use of Digital Platforms
THE UNCENSORED LIBRARY
REPORTERS WITHOUT BORDERS (RSF) / THE UNCENSORED LIBRARY
DDB GERMANY Berlin GERMANY DDB GERMANY
Berlin
GERMANY
Bronze
THE QUEEN AND THE CROWN
NETFLIX / THE QUEEN'S GAMBIT AND THE CROWN TV SHOWS
MEDIA.MONKS Hilversum THE NETHERLANDS MEDIA.MONKS
Hilversum
THE NETHERLANDS
THE BREAKAWAY: THE FIRST ECYCLING TEAM FOR PRISONERS
DECATHLON / SPORTS GEAR
BBDO BELGIUM Brussels BELGIUM BBDO BELGIUM
Brussels
BELGIUM BBDO BELGIUM
Brussels
SEMETIS
Brussels
Decathlon
Brussels
BELGIUM
Short List
ACCEPT TO ENTER
MULTIPLE BRANDS / SOCIAL RESPONSIBILITY
N=5 Amsterdam THE NETHERLANDS N=5
Amsterdam
THE NETHERLANDS HET PR BUREAU
Amsterdam
DENTSU AEGIS NETWORK
Amsterdam
THE NETHERLANDS
MONEY MAKES MONEY
COMMUNITIES FOR DEVELOPMENT / COMMUNITIES FOR DEVELOPMENT
KURIO, THE SOCIAL MEDIA AGENCY Helsinki FINLAND KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
DUDE
Milan
FINLAND
ITALY
KURIO, THE SOCIAL MEDIA AGENCY
Helsinki
DUDE
Milan
FINLAND
ITALY
FLY WITH A BOOK
MASTERCARD / MASTERCARD
McCANN Sofia BULGARIA McCANN
Sofia
BULGARIA McCANN
Sofia
BULGARIA
THE ENDLESS LETTER: WEB EXPERIENCE
RT / CULTURAL WEBSITE
RT CREATIVE LAB Moscow RUSSIA RT CREATIVE LAB
Moscow
RUSSIA RT CREATIVE LAB
Moscow
RUSSIA
B08 Use of Mobile & Devices
HENNESSCREEN
HENNESSY / HENNESSY XO
BETC Paris FRANCE BETC
Paris
FRANCE
TALLK
SAMSUNG / SAMSUNG
SAMSUNG ELECTRONICS IBERIA Madrid SPAIN CHEIL WORLDWIDE
Madrid
SPAIN
MESSI MESSAGES
LAY'S / LAY'S SAVOURY SNACK
180 AMSTERDAM THE NETHERLANDS 180 AMSTERDAM
THE NETHERLANDS
Silver
WILDLIFE WATCH
SAMSUNG / SAMSUNG
EDELMAN UK London UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM EDELMAN UK
London
UNITED KINGDOM
CITÉS
AMAZON PRIME VIDEO / CITÉS - ORIGINAL PRIME VIDEO SERIES ON TIKTOK
HEREZIE Paris FRANCE HEREZIE
Paris
FRANCE OCONNECTION
Paris
FRANCE
B09 Use of Social Platforms
ALONSO ALPINE CODE
ALPINE / ALPINE
HAVAS Paris FRANCE HAVAS SPORTS & ENTERTAINMENT
Paris
HAVAS
Paris
FRANCE