CURTAINS

TitleCURTAINS
BrandLAVAZZA
Product/ServiceLAVAZZA A MODO MIO
Category A01. Consumer Goods
Entrant VMLY&R ITALY Milan, ITALY
Idea Creation VMLY&R ITALY Milan, ITALY
Credits
Name Company Position
Francesco Poletti VMLY&R ITALY CCO
Rafael Genu VMLY&R ITALY ECD - Copywriter
Cristian Comand VMLY&R ITALY ECD - Art Director
Francesco Sgritta VMLY&R ITALY Deputy Creative Director - Art
Davide Labò VMLY&R ITALY Deputy Creative Director - Copywriter
Veronica Pagani VMLY&R ITALY Client Lead
Valeria Pedrazzini VMLY&R ITALY Group Account Director
Costanza Angeletti VMLY&R ITALY International Coordinator

Cultural / Context information for the jury

Having an espresso at the bar is a very important Italian ritual. And thanks to Lavazza A Modo Mio, a system of machines and capsules, it is possible to replicate the same bar parameters at home. Last years in Italy, the compatible capsules market has grown by +23%. Due to this trend, Lavazza wanted to relaunch A Modo Mio with a visual campaign, sedimenting the brand positioning "A casa come al bar" (“At home like at the coffee shop”), which actually takes shape in three surrealistic visuals shot by Toiletpaper. The barman and the AMM System are the protagonists of the campaign: with Lavazza A Modo Mio is like having a bartender at home. The campaign uses a premium-with-a-smile tone of voice to show how Lavazza A Modo Mio is the easiest way to bring home the real Italian espresso.

Translation. Provide a full English translation of any text.

Headline translation: At home like at the coffee shop.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger