THE GUARDIAN 200 YEARS, A WORK IN PROGRESS

TitleTHE GUARDIAN 200 YEARS, A WORK IN PROGRESS
BrandTHE GUARDIAN
Product/ServiceTHE GUARDIAN NEWSPAPER
Category A04. Media / Entertainment
Entrant OLIVER London, UNITED KINGDOM
Idea Creation OLIVER London, UNITED KINGDOM
Credits
Name Company Position
Rod Sobral OLIVER Agency Global Chief Creative Officer
Rob Kavanagh OLIVER Agency ECD
Sam Jacobs OLIVER Agency Creative Director
Rae Stones OLIVER Agency Creative Director
Dan Perry OLIVER Agency Planner
Liam Smith OLIVER Agency Design Director
Alex Breuer The Guardian Design Director
Kate Davies the Guardian Head of Marketing
Ben Longden the Guardian Producer
Tony Barry Independent Films Director
Parv Thind Wave Sound Designer
Seamus O'Kane Youngster Colourist
Jon Hopkins Domino Publishing Postproduction Music
Iza Pawlowska OLIVER Agency Account Lead

Cultural / Context information for the jury

As a news brand, we felt copy should be at the beating heart of our campaign and our provocative headlines were carefully aligned to the enduring values and product-points that only the Guardian news brand could lay claim to.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Yes. The multi-city OOH campaign across almost 200 sites, including special builds that were still in progress, and poignant locations with deeper meaning like the mega-banner in Manchester, moments from the Guardian’s birthplace.