Title	BLACK PLAQUE PROJECT
Brand	NUBIAN JAK COMMUNITY TRUST
Product/Service	CHARITY
Category	E03. Technology
Entrant	HAVAS London, UNITED KINGDOM
Idea Creation	HAVAS London, UNITED KINGDOM
Media Placement	HAVAS London, UNITED KINGDOM
Production	HAVAS STUDIOS London, UNITED KINGDOM

Name	Company	Position
Vicki Maguire	Havas London	Creative Board Sponsor
Andy Lockley	Havas London	Creative Lead
Ken Abalos	Havas London	Creative
Sam Adio	Havas London	Creative
Lorenzo Fruzza	Havas London	Creative
Simon Baker	Havas London	Creative
Shaun Musgrove	Havas London	Creative
Claire Lillis	Havas London	Production
Ali Cooper	Havas London	Production
Joseph Ogunmokun	Havas London	Production
Nikola Oksiutycz	Havas London	Production
Ravi Matharu	Havas London	Strategy
Ally Chapman	Havas London	Strategy
Milan Zum Hebel	Havas London	Strategy
Asa Nowers	Havas London	Strategy
Tamara Greene	Havas London	Client Services
Hannah Thomas	Havas London	Client Services
Evie Ungemuth	Havas London	Client Services
Simon Bevan	Havas Media	Media
Chris Allen	Havas Media	Media
Sarah Johnson	Havas Media	Media
Faye Raincock	Havas London	PR
Ollie Dearn	Havas London	PR

Cultural / Context information for the jury

Only 1.6% of those honoured by Britain’s iconic blue plaques are of African or Caribbean descent. To address this injustice, we used a 150-year-old commemorative plaque scheme to tackle 150 years of institutional racism. Utilising London's historic buildings to bring to life the stories of the forgotten Black heroes who once occupied them, and turning the ubiquitous blue plaques black, The Black Plaque Project put Black achievement up for all to see. The Black Plaque Project not only calls out the issue of posthumous exclusion, it’s become a catalyst for change.

Please outline the innovative elements of the work

The Black Plaque Project is a simple concept that came to life and engaged people in a variety of ways and through a variety of touchpoints. First and foremost it is a real-life immersive experience that utilises the busy environment of central London and its famous commemorative blue plaque scheme to tackle the ongoing issue of racial exclusion. By subverting the ubiquitous blue plaques with a simple colour change, we engaged millions of people who move around the city every day. It also had a virtual dimension that enabled people to experience it through an immersive mobile platform.