OLYMPIC MEDAL

TitleOLYMPIC MEDAL
BrandKIKKOMAN
Product/ServiceSOY SAUCE
Category A01. Consumer Goods
Entrant FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
Idea Creation FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
Production FREUNDLICHE GRÜSSE Zürich, SWITZERLAND
Credits
Name Company Position
Pascal Deville Freundliche Grüsse overall responsibility
Simon Keller Freundliche Grüsse AG Social Media
Samuel Textor Freundliche Grüsse AG overall responsibility
Kathrin Thalmann Delico AG Product Manager
Norihito Iida Freundliche Grüsse AG Art Direction/Concept
Christian Stüdi Freundliche Grüsse AG Text/Concept
Morris Lötscher Freundliche Grüsse AG Text/Concept
Simon Keller Freundliche Grüsse AG Social Media
Sarah Winker Freundliche Grüsse AG Beratung

Cultural / Context information for the jury

Kikkoman – the world’s number 1 soy sauce – has been refining the menus of its customers for years. To celebrate the Olympic Games in Tokyo, a special sujet was created for the legendary Japanese brand: A simple fabric ribbon turns the Kikkoman logo into a gold medal. A message, so strong, that not even words are needed.

Is the poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

no