JUST A WALL

Short List
TitleJUST A WALL
BrandINNOCENCE EN DANGER
Product/ServiceCHILD PROTECTION
Category D03. Special Build
Entrant ROSA PARIS, FRANCE
Idea Creation ROSA PARIS, FRANCE
Media Placement ROSA PARIS, FRANCE
PR ROSA PARIS, FRANCE
Production ROSA PARIS, FRANCE
Production 2 SOVAGE Paris, FRANCE
Production 3 ATELIER DOWNTOWN Paris, FRANCE
Production 4 SCHMOOZE Paris, FRANCE
Credits
Name Company Position
Jean-Patrick Chiquiar ROSA PARIS COFOUNDER
Gilles Fichteberg ROSA PARIS Executive Creative Director
Jean-François Sacco ROSA PARIS Executive Creative Director
Nicolas Gadesaude ROSA PARIS Creative Director
Julien Saurin ROSA PARIS Creative Director
Benedicte Morin ROSA PARIS Art Director
Yara Dalens ROSA PARIS Copywriter
Cyril Haoual ROSA PARIS Art Director
Mathilde Colson ROSA PARIS Art Director Assistant
Yann Lesteven ROSA PARIS Assistant Art Director
Soraya Cottin ROSA PARIS Account Director
Clara Bizet ROSA PARIS Account Manager
Lauren Weber-Staricky ROSA PARIS Head of communication
Elodie Jonquille ROSA PARIS Head TV prod
Sanae Belkouri ROSA PARIS Agency Producer

Cultural / Context information for the jury

In France, a child dies every five days beaten to death by a relative (this situation got much worse during lockdown). Studies reveal that, very often, neighbours have doubts but don’t dare call the police, either because they’re afraid they’re wrong, or because they don’t think it’s their business. Yet, when in doubt, there is an emergency number: 119. It’s not the police. It’s a special helpline with people who will look into the problem and keep an eye on the situation. Our objective is to remind people that this number exists and that it’s their responsibility to call it if they suspect something is wrong. Not doing so could lead to the worst-case scenario.

Write a short summary of the ambient work.

By placing reproductions of the walls of victims right in the middle of a public space, we went out to find people directly during their daily commute. We wanted to surprise them and to appeal to them, by recreating an exact outside replica of the inside of their homes, and confronting them with a problem that is considered as a matter of personal privacy for everyone our reaction to abuse around us.